Digital Insights Analyst

TN United Kingdom; Warrington; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is looking for a highly motivated Digital Insights Analyst to join their growing Data & Insights team. In this pivotal role, you will leverage your analytical skills to interpret digital data and provide actionable insights that enhance conversion rates and improve user experience. Collaborating with cross-functional teams, you'll monitor campaign performance and influence business decisions through data-driven recommendations. This is an exciting opportunity to contribute to a dynamic team focused on innovation and continuous improvement in the eCommerce space. If you are passionate about data and want to make a significant impact, this role is for you.

Qualifications

• 2+ years of experience in data analytics with a focus on eCommerce.
• Proven track record of deriving actionable insights from large datasets.

Responsibilities

• Analyze digital data from eCommerce platforms to drive business decisions.
• Create dashboards and reports to communicate insights effectively.

Skills

Data Analysis

Communication Skills

Problem-Solving

Critical Thinking

Ecommerce Knowledge

Education

Bachelor's Degree in Data Analytics or related field

Tools

Google Analytics

Shopify

ContentSquare

Power BI

Job description

ARNE is an apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, via ARNEclo.com. We have recently branched out and are now also available via Selfridges both in store and online.

We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.

We are seeking a highly motivated and analytical Digital Insights Analyst to join our growing Data & Insights function. As a Digital Insights Analyst, you will play a key role in understanding and interpreting digital data to provide actionable insights that drive business decisions and enhance conversion rates. Reporting directly to the Head of Data / Insights, you will work collaboratively with cross-functional teams, including Ecom and Marketing to improve user experience and maximise Ecom performance.

Requirements

Data Analysis & Reporting:

• Analyse digital data from various eCommerce platforms (e.g., Shopify, Google Analytics, ContentSquare, etc.)
• Develop regular and ad-hoc reports on key performance indicators (KPIs) such as conversion rates, add to cart rates, checkout rates, bounce rates etc.
• Analyse key website touchpoints such as filter options, nav usage and on-site search terms and trends to allow for optimal conversion rate.
• Create customer shopping behaviour profiles across new vs returning, mobile vs desktop, paid vs free, mobile vs app to identify opportunities to improve journey and conversion.
• Create dashboards and visualizations to communicate findings in a clear and concise manner.

Website & Campaign Performance:

• Monitor and evaluate the effectiveness of web design changes, promotional activities, and marketing campaigns providing actionable recommendations for optimization.
• Support A/B testing and multivariate testing efforts to assess the impact of new features, design changes, and promotional strategies.

Collaboration & Stakeholder Communication:

• Work closely with internal teams (e.g., Ecom, UX/UI, Marketing) to define key business questions and translate data into actionable insights.
• Communicate complex data findings in a simple and understandable manner to non-technical stakeholders.

Data Quality & Integrity:

• Ensure the accuracy and integrity of data used for analysis by identifying gaps, inconsistencies, or discrepancies and working to resolve them.
• Maintain and improve data collection processes and systems to ensure the reliability of reporting.

Continuous Improvement & Industry Trends:

• Stay up to date with the latest industry trends, digital analytics tools, and eCommerce best practices to provide insights that keep the company competitive in the market.
• Continuously improve analytics methodologies and recommend new ways to measure and track digital performance.

Essential Experience and Skills

• Proven track record of deriving actionable insights from large datasets and influencing business decisions.
• 2+ years’ experience in a data analytics or insights role, with a focus on eCommerce or retail data.
• Excellent communication skills, both verbal and written, with the ability to engage with both technical and non-technical stakeholders.
• Familiarity with eCommerce platforms, web analytics tools (e.g. Shopify, Google Analytics, ContentSquare).
• Proactive, organized, and results-oriented, with the ability to manage multiple priorities simultaneously.
• Strong problem-solving and critical thinking abilities with a data-driven approach.
• Power Bi or similar visualisation tools usage experience is ideal but not necessary.

ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.