Digital Insight Analyst

JR United Kingdom; Guildford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A growing Ecommerce brand is seeking a passionate Digital Insight Analyst to join their expanding data function. This role plays a critical part in leveraging digital performance insights to shape conversion strategies and enhance user experience. The ideal candidate will have a strong background in web analytics, particularly with GA4, and will work closely with multiple teams to optimize digital marketing efforts and increase conversions.

Qualifications

• Experience with ecommerce/retail metrics is ideal.
• Ability to turn large data sets into actionable insights.
• Experience building reports and dashboards.

Responsibilities

• Analyze website and customer behaviour data.
• Support A/B testing initiatives to improve user experience.
• Evaluate impact of website changes and marketing campaigns.

Skills

Web or Digital Analyst experience

Experience with GA4

Data visualization

Communication skills

Stakeholder management

Working with large data sets

Tools

GA4

Shopify

ContentSquare

Power BI

Tableau

Job description

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Are you a passionate Digital Insight Analyst looking to join a high-growth Ecommerce brand?

Forward Role is excited to be supporting in the search for a passionate Digital Insight Analyst.

This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.

As a Digital Insight Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.

The role will be predominantly focusing on on-site analysis – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.

You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels - using insights to make improvements and increase conversions.

• Analyse website and customer behaviour data
• Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
• Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
• Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
• Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
• Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
• Provide insights that inform trading, design, and content decisions.
• Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
• Present data in a way that is clear and digestible for non-technical audiences.

Skills & Experience:

• Previous experience as a Web or Digital Analyst (or similar insights driven role) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
• Experience with GA4 is essential
• Shopify, ContentSquare and Power BI are desirable
• Experience building reports and dashboards
• Comfortable working with large data sets and turning them into actionable insights.
• Excellent communication skills and stakeholder management.
• Experience with data visualisation tools (Power BI, Tableau, etc.) is a plus.

This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!