Digital Insight Analyst

Accelero; Cardiff; Remote; GBP 35,000 - 38,000; Full time

Job summary

A digital analytics firm is seeking a skilled Digital Insights Analyst to enhance online effectiveness through data-driven decisions. The role involves analyzing digital performance, optimizing user experiences, and collaborating with various teams. Candidates should have strong GA4 experience and a solid understanding of SEO and digital metrics.

Qualifications

• Strong experience in GA4.
• Basic SQL knowledge preferred.
• Proven ability to analyse digital journeys.

Responsibilities

• Lead the analysis and reporting of digital performance.
• Monitor and optimise site usability.
• Set up, track and interpret A/B tests.

Skills

Analysis and reporting using GA4

Data manipulation in Excel or Google Sheets

Understanding of UX principles

Knowledge of SEO fundamentals

Familiarity with testing tools

Tools

Looker Studio

Power BI

Job description

Digital Insights Analyst

£35,000 – £38,000

Remote (Cardiff-based HQ)

Are you passionate about turning data into action? We’re looking for a talented Digital Insights Analyst to play a key role in enhancing digital effectiveness and customer experience across our online platforms.

This role is responsible for measuring and improving the performance of our websites and digital channels. Your insights will drive meaningful change – from increasing traffic and engagement to optimising conversions – all in line with broader commercial priorities.

What you’ll be doing:

• Lead the analysis and reporting of digital performance, using GA4, and dashboarding tools like Looker Studio or Power BI.
• Monitor and optimise site usability, conversion funnels, and content effectiveness.
• Work cross-functionally with UX, IT, marketing and content teams to translate data into decisions.
• Set up, track and interpret A/B tests and user behaviour patterns.
• Support SEO performance tracking and contribute to site architecture improvements.

What we’re looking for:

• Strong experience in GA4.
• Comfortable working with data in Excel or Google Sheets; basic SQL knowledge preferred.
• Proven ability to analyse digital journeys and identify opportunities for optimisation.
• Solid understanding of UX principles, SEO fundamentals and digital performance metrics.
• Experience with testing tools and data visualisation platforms.

Who you are:

• A data-driven problem solver with a keen eye for detail.
• Business-oriented – you connect analytics to wider growth opportunities.
• Collaborative – you work well with cross-functional stakeholders.
• Proactive – you take ownership and lead on improvement initiatives.
• Curious – always asking “why” and seeking better ways forward.