Digital Infrastructure & Mobilisation Lead

Freelancingforgood; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a leading campaign to transform university catering to plant-based options. As a Digital Infrastructure & Mobilisation Lead, you’ll enhance our digital strategies, manage outreach, and optimize our website to drive mass movements across Europe. If you're passionate about tech and systems that empower communities, we want to hear from you!

Qualifications

• Experience with NationBuilder CRM and email campaigns.
• Understanding of digital mobilisation strategies.
• Ability to optimise websites for user engagement.

Responsibilities

• Manage NationBuilder CRM and grow mailing list.
• Lead crowdfunding initiatives and monthly donation campaigns.
• Oversee the PBU website for user engagement.

Skills

Social media skills

Graphic design skills

Tech-savvy

Job description

Plant-Based Universities is looking for a Digital Infrastructure & Mobilisation Lead to join their team.

Overview:

• Full-time position
• Language: English
• Location: ideally the UK/London, but could be Europe-based
• Salary: not applicable
• Applications closing: 3rd July

Job Description

Plant-Based Universities (PBU) is probably the most exciting campaign of its type anywhere in the world, and is moving very fast. We are building a student-led mass movement to transition university catering towards being fully plant-based, in alignment with climate science. We’re in the process of scaling from hundreds now to thousands soon of high-commitment campaigners across Europe – and we need to significantly upgrade our digital infrastructure to get there.

We need a Digital Infrastructure & Mobilisation Lead to build and own the “back end” of PBU – from maintaining and growing our mailing list to transforming our website into a recruitment engine, and freeing up regional organisers from the endless management of spreadsheets.

Think: the digital engine room of a US-style election campaign. If you’re tech-savvy, movement-aligned, and obsessed with systems that scale people power – please get in contact.

Responsibilities

NationBuilder & Mailing List Growth

• Own our NationBuilder CRM: manage list health, segmentation, and campaign tagging.
• Run targeted email campaigns to grow the list from 1,000 → 100,000+.
• Help country coordinators segment their lists, send emails, and manage supporter data.

Crowdfunding and monthly donations

• Lead on crowdfunding and building monthly donations to help scale PBU. Mainly done
  through the use of emails and donating monthly being a call to action.

Digital Mobilisation Campaigns

• Run targeted online ads (Instagram) to grow the mailing list and mobilise for key events, with the main one at the moment being the European Summer Camp in Germany for 250+ students from across Europe.
• Help organise online mobilisation calls on Zoom, which may involve a combination of
  online ads, social media posting and email chains.

Website Ownership

• Own the PBU website: ensure it’s updated, user-friendly, and optimised for sign-ups and onboarding.
• Create and maintain user journeys from “just found out about us” → “active campaigner.” This process needs constant streamlining, and also making sure it works for the regional coordinators who are the first point of contact for new campaigners.
• Optimising and tracking SEO performance.

Internal Support & Systems

• Develop systems that allow local and national organisers to spend less time on logistics and more on organising.
• Work closely with country coordinators and regional leads to meet their “backend”
  needs.

Moderate Tech Work

• Designing NationBuilder themes and website backend (HTML/CSS basics necessary).
• Collaborate with dev/design volunteers as needed.

Role Requirements

Desired but non-essential:

• Social media skills (e.g. managing Instagram or TikTok strategy)
• Graphic design skills (e.g. Canva, Figma, Adobe)
• Experience working in mass-participation or electoral-style campaigns (e.g. Sunrise, Bernie 2020, A22 Network, Extinction Rebellion)

How to apply?

To apply for this role,please fill in the application form.