Digital Growth Manager

Sally Europe; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

Sally Europe is seeking a Digital Growth Manager to enhance customer acquisition through innovative digital marketing strategies. The role involves leading multiple campaigns across various platforms, utilizing data-driven insights, and collaborating with cross-functional teams to drive impactful results. The ideal candidate will exhibit passion for digital marketing and possess strong analytical skills, contributing to an inclusive and empowering workplace culture.

Qualifications

• Proven experience in digital marketing, especially SEO, PPC, and paid social.
• Strong track record in customer acquisition and campaign management.
• Confidence with data and CRM platforms.

Responsibilities

• Lead and optimise paid digital campaigns to grow traffic and acquisition.
• Monitor, analyse, and report on campaign performance.
• Support and develop two direct reports.

Skills

Digital Marketing

SEO

PPC

Paid Social

Customer Acquisition

Data Analysis

Collaboration

Communication

Job description

We’re Sally Europe—one of the leading names in professional hair and beauty across the UK and Europe. We believe in empowering our customers and our people, and we’re excited to welcome a fresh perspective to our growing Marketing team.

We’re on the lookout for a Digital Growth Manager with a sharp mind, creative flair, and a love for results-driven marketing. Sound like you? Read on.

About the Role…

As our Digital Growth Manager, you'll take the lead on building traffic and acquiring new customers across our digital platforms. You’ll manage key performance channels like SEO, PPC, paid social, affiliates, and retargeting—and bring forward new ideas and partners to help us grow.

Working with fantastic people from our eCommerce, Insights, and CRM teams, as well as external agencies, you’ll turn data and creativity into performance-driven campaigns that resonate with our diverse customer base.

What You’ll Do…

• Lead and optimise paid digital campaigns (search, social, affiliates, and more) to grow traffic and acquisition.
• Explore and implement new marketing channels with strong ROI.
• Collaborate across teams to deliver personalised, data-driven campaigns.
• Create cross-channel plans and manage campaign rollouts from start to finish.
• Monitor, analyse, and report on campaign performance—celebrating wins and learning from challenges.
• Manage budgets and partner relationships with confidence and care.
• Support and develop two direct reports, helping them grow their skills and career.

About You

We're not looking for perfection—but we are looking for passion, skill, and a desire to make an impact. The ideal candidate will have:

• Proven experience in digital marketing (especially SEO, PPC, paid social, and affiliates).
• A strong track record in customer acquisition and campaign management.
• Confidence working with data, tools like Google Analytics, and CRM platforms.
• Experience managing budgets and agency relationships.
• A collaborative approach and strong communication skills.
• A proactive mindset—you’re not afraid to try new things or lead the way.

Experience in retail or beauty is a plus, but not essential. We welcome candidates from all industries with relevant skills.

Why You’ll Love It Here:

At Sally Europe, we live by our values: Be Yourself. Be Bold. Be An Owner. Be An Inspiration. Be Part of Something Bigger. We believe that when people feel empowered to be themselves, they do their best work. We’ll support you to grow, challenge the norm, and create experiences that leave a lasting impact.

We welcome applications from everyone and are committed to fostering an inclusive workplace where diversity is celebrated. As part of our culture to 'add colour to the world,' we ensure fair treatment for all, regardless of age, disability, gender, marital status, pregnancy, race, religion, or sexual orientation.