Digital Growth and Optimisation Manager

Azzurri Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Azzurri Group cherche un Digital Growth & Optimisation Manager pour diriger la performance de ses canaux numériques. Vous travaillerez en étroite collaboration avec les équipes de marque pour optimiser les parcours utilisateurs et augmenter les réservations. Ce rôle hybride requiert une expertise en marketing digital, performance marketing et SEO, adapté pour un environnement en fast food et casual dining. Profitez de 25 jours de congé, d'une assurance-vie et de remises sur la restauration.

Benefits

25 days holiday + bank holidays

Life assurance & income protection

50% off dining, 25% for family & friends

Ongoing learning & development

Free coffee, breakfast twice a week & regular lunch treats

Qualifications

• Expérience en marketing digital dans des industries orientées vers le consommateur.
• Capacité à travailler de manière autonome avec des équipes multifonctionnelles.
• Compétences analytiques solides pour transformer les données en recommandations commerciales.

Responsibilities

• Diriger les stratégies de marketing et SEO pour tous les marques.
• Superviser les rapports numériques et fournir des informations commerciales claires.
• Optimiser les conversions par des tests A/B et des améliorations UX.

Skills

Performance marketing

SEO

Analytics

Conversion optimisation

Content effectiveness

Cross-functional collaboration

Tools

GA4

Looker Studio

Job description

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Location: Azzurri Head Office, London (hybrid working)

Contract: Full Time | 6 months fixed term

Reports to: Head of Digital & CRM

The Azzurri Group is one of the UK’s largest and most successful hospitality investment platforms. We operate two leading national Italian full-service brands, Zizzi and ASK Italian, the UK’s leading quick-service Italian, Coco di Mama, renowned Irish fast casual Mexican restaurant brand Boojum and most recently the world famous, ‘mind-blowing’ fried chicken brand, Dave’s Hot Chicken.

Azzurri employs nearly 6,000 people, serving over 15 million meals annually in our growing estate of over 235 restaurants and stores.

Across all our brands we focus on what really matters to our customers – a memorable experience, high-quality food, great people, and beautifully designed restaurants and stores. The service is personal, the food delicious and the whole experience leaves you wanting more.

We’re looking for a Digital Growth & Optimisation Managerto lead the performance and evolution of our digital channels. This brand-new role sits within our Group team and will shape how we drive traffic, convert bookings, and optimise user journeys across SEO, PPC, paid social, CRO and analytics. You’ll work closely with brand teams and agencies to turn insight into action and build digital strategies that deliver real impact.

What You'll Be Doing:

• Performance marketing & SEO: Oversee paid media and SEO strategies across the brands.
• Analytics & reporting: Lead digital reporting using GA4, Looker Studio, and more — turning data into clear commercial insights.
• Conversion optimisation: Run A/B testing, CRO experiments and UX improvements that drive reservations and results.
• Content effectiveness: Use data to guide content creation and ensure it performs across formats and channels.
• Cross-functional collaboration: Be a trusted digital advisor to brand teams, CRM, Product and Tech.

This is both a strategic and hands-on role, with around 60% project work and 40% reporting, trading and consulting the brands — ideal for someone in digital marketing within consumer-facing industries.

What You’ll Get from Us

• 25 days holiday + bank holidays (pro-rata)
• Life assurance & income protection
• 50% off dining, 25% for family & friends
• Ongoing learning & development
• Free coffee, breakfast twice a week & regular lunch treats

Our London office, designed by our own creative team, is a true reflection of our brands – warm, stylish, and full of energy. This role will be based in the office 3 days a week, with 2 days working from home.

If you’re ready to help shape digital experiences that match our flavour-packed menus, we'd love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology

• Industries

  Restaurants

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