Digital Experimentation Lead - 12m FTC Heathrow, England

British Airways; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Staff travel benefits (unlimited basic

Discounted Hotline airfares

Job summary

British Airways seeks a Digital Experimentation Lead to own and grow our cross‑functional experimentation programme across ba.com and our app. You will lead a small team and partner with Product, Commercial and Digital stakeholders to maximise customer impact and revenue through evidence-based testing.

You will champion testing standards, ensure robust measurement, and drive adoption of learnings across BA’s Digital organisation, helping us continuously improve the customer journey at scale.

Qualifications

• Experience running A/B and multivariate tests in high-traffic e-commerce.
• Proven track record growing and managing experimentation programmes at scale.
• Strong statistical analysis and ability to translate data into business decisions.

Responsibilities

• Lead a team of Experimentation Specialists while owning experimentation within a Digital product area.
• Identify, prioritise and deliver experimentation opportunities aligned to business objectives.
• Own end-to-end delivery of experiments and personalisation initiatives.
• Collaborate with Product Owners and squads to validate features via experimentation.

Skills

A/B testing

Multivariate tests

Statistical analysis

Data-driven decisions

Leadership

Cross-functional collaboration

Stakeholder management

Communication of insights

Tools

Adobe Target

Optimizely

Job description

A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Digital Experimentation Lead – 12m FTC

You’ll join our Experimentation team as a Lead, helping British Airways build digital products through evidence rather than assumption. Leading a team of up to two, you’ll own our experimentation programme across ba.com and our app, setting the standard for how tests are delivered and ensuring every change can be linked to its impact on customers and commercial performance. As business owner of our experimentation platform, you’ll get the most from our tools, support our migration to new technology and bring testing to our app for the first time. Working across product, technology and agency partners, you’ll champion experimentation throughout Digital, directly driving incremental revenue and a better experience for millions of customers.

What you’ll do:

• Reporting to: Digital Performance Analytics & Experimentation Manager
• Lead a team of Experimentation Specialists while directly owning experimentation activity within a Digital product area, combining team leadership with hands‑on experimentation delivery.
• Work with Product, Commercial and Digital stakeholders to identify, prioritise and deliver experimentation opportunities that align to business objectives and maximise customer, commercial and learning value.
• Personally own experimentation activity within an assigned product area, leading the end-to-end delivery of experiments and personalisation initiatives.
• Collaborate with Product Owners and squads to validate new features and propositions through experimentation, defining hypotheses, success metrics and test designs, and ensuring activity is executed effectively and translated into actionable insights.
• Collaborate with Product, Analytics, Data Science and Digital Tools teams to ensure robust measurement, reporting and insight generation, and promote the adoption of experimentation learnings across the organisation.
• Contribute to the development of experimentation frameworks, standards and best practices, leveraging knowledge from internal and external partners to continuously evolve BA's experimentation capability.
• Establish and promote experimentation success stories, communicating outcomes and learnings to stakeholders to increase awareness, adoption and organisational maturity.
• Collaborate with colleagues across IAG and external partners where appropriate to share best practice, identify emerging opportunities and continuously evolve BA's experimentation capability.

What you’ll bring to British Airways:

• Proven experience of running A/B and multivariate tests using tools such as Adobe Target, Optimizely or similar, ideally within a large-scale, high‑traffic e‑commerce environment
• A track record of managing and growing an experimentation programme at scale, with a broad understanding of the different ways experiments can be used to validate ideas and features
• Strong statistical analysis skills and a critical, analytical mind that can identify trends in data and turn them into clear, confident recommendations
• A good understanding of how to validate assumptions drawn from behavioural data, working alongside user research or through experimentation
• The ability to lead, support and develop a small team, alongside being an enthusiastic team player who works well across virtual and cross‑functional teams
• Evidence of building strong communities of practice and engaging a broad range of stakeholders, with excellent relationship management skills
• The ability to explain complex ideas simply to diverse audiences, bringing your point of view to life through data, insight and customer impact
• A positive, decisive approach in the face of uncertainty, with the ability to make clear decisions in a fast‑moving and pressurised environment
• A highly organised and structured way of working, with a focus on timely delivery and a drive to continuously improve in everything you do

What we offer:

• We believe that all the people who work with us should feel valued for the part they play.
• It’s one of the reasons our rewards go far beyond a competitive salary.
• From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights.
• You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
• At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
• We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.