Digital Experience Coordinator

H & M Hennes & Mauritz Gruppe; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading fashion retailer in London seeks a Digital Experience Coordinator to enhance the online customer experience for menswear. This role involves optimizing category pages, analyzing customer insights, and ensuring a seamless digital experience. Ideal candidates are passionate about fashion and have strong digital skills, including experience with CMS platforms. The position includes a permanent full-time contract and a hybrid working model with office presence required approximately 3 days a week.

Benefits

25% employee discount

Up to 25 days holiday

Discounted gym membership

Cycle to work scheme

Qualifications

• Previous experience in a digital experience role.
• Strong understanding of conversion rate optimisation (CRO).
• Ability to balance brand vision and digital optimisation.

Responsibilities

• Enhance menswear customer experience on cos.com.
• Optimize category pages for conversion and user-friendliness.
• Analyze customer behavior insights to improve on-site conversion.

Skills

Proficient in Microsoft Office Suite

Proficient in ContentSquare

Proficient in GA4

Collaboration skills

Commercial awareness

Data analysis skills

Tools

CMS platforms

Google Trends

Fredhopper

Job description

As the Digital Experience Coordinator, you will play a key role in supporting the delivery of a compelling and commercially driven online customer experience. With a strong eye for visual merchandising and content planning. you will ensure that our online experience reflects the COS brand and inspires conversion, through effective project coordination, resource management, research, and administrative support.

In this role, your contributions will help drive the COS Digital Experience team’s strategic priorities by setting guidelines for conversion rate optimisation (CRO), visual merchandising (VM), customer journey planning, and SEO for the menswear pages of cos.com

What you will do:

• Coordinate and drive online customer experience enhancement activities for the menswear category on cos.com.
• Responsible for continuously optimizing and setting briefs for all mens category pages and landing page templates, ensuring they are conversion-focused, user-friendly, and visually elevated.
• Set the guidelines for VM standards, utilising algorithms, AI & Personalisation capabilities
• Support the Digital Experience Lead in maintaining customer experience standards across new and existing e-commerce channels. This includes tasks such as user acceptance testing (UAT), developing customer experience guidelines, and preparing site content briefs.
• Analyse customer behaviour insights and key performance indicators (KPIs) to identify opportunities for improving on-site conversion, user engagement, and brand experience. Share actionable recommendations with regional teams to drive enhancements.
• Work closely with the Brand Experience team to ensure a balance between brand vision and digital optimisation.
• Facilitate communication between global and regional e-commerce teams, ensuring consistent and timely sharing of digital experience updates.
• Contribute to team scalability and operational efficiency by managing documentation, maintaining guidelines, and coordinating resources to support e-commerce expansion.
• Assist the SEO Specialist in executing SEO and site search strategies through research, analysis, administrative support, and the creation of copy briefs for the SEO to use.
• Coordinate content, assets, and resources needed to implement CRO and A/B testing strategies, in collaboration with regional e-commerce and marketing teams.
• Participate in website development forums with other stakeholders in tech teams and follow up by coordinating the necessary content and assets for implementation
• Collaborate cross-functionally with teams across COS and the wider group, including e-commerce, marketing, growth, and central tech.

Qualifications

Previous experience working in a similar role with the skills highlighted below…

Technical Skills

• Proficient in Microsoft Office Suite, ContentSquare, and GA4.
• Experience with internal reporting tools, CMS platforms, Google Trends, and site merchandising tools such as Fredhopper.
• Familiarity with A/B testing tools is a strong advantage.

Soft Skills

• Collaborative, customer-focused, innovative, action-oriented, and efficient.
• Strong understanding of commercial goals and how to translate them into a digital content strategy that drives performance.
• Ability to create visually strong, on-brand experiences while balancing commercial goals with the COS aesthetic.
• Strong data analysis skills with the ability to derive actionable insights from web analytics, user behavior, sales data, and other digital metrics.
• Strong listening skills with the ability to communicate clearly and effectively.

Motivation & Mindset

• Passionate about the customer, digital and eager to take ownership of ideas with minimal supervision.
• Interest in fashion and the ability to enhance the brand’s perception through effective digital strategies and storytelling.
• Ideally looking for someone who sees this role as a stepping stone toward becoming a digital specialist.

Additional Information

This is a full time permanent contract based at our Head Office in London

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here .

In addition to this UK based colleagues also receive

• Up to 25 days holiday
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

Brand Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx. 3 days per week office presence is required to foster strong collaborations and team work.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Closing Date: 15th August 2025

We are looking forward to hearing from you!