Digital Experience Assistant

DAC Beachcroft LLP; Newcastle upon Tyne; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a forward-thinking firm as a Digital Experience Assistant, where you will play a vital role in enhancing digital interactions across various platforms. This position offers the opportunity to work collaboratively with diverse teams, contributing to the management and optimization of digital content. You will be responsible for ensuring brand compliance, implementing SEO strategies, and utilizing analytics tools to enhance user experience. If you are passionate about digital media and eager to develop your skills in a dynamic environment, this role is perfect for you.

Qualifications

• Basic experience in website content administration using CMS.
• Good organizational skills and interest in digital channels.
• Willingness to learn advanced skills in web analytics.

Responsibilities

• Upload and publish content and assets on digital channels.
• Support digital marketing campaigns and optimize landing pages.
• Assist in web analytics reporting and SEO strategy implementation.

Skills

Website Content Administration

Digital Experience Management

SEO Knowledge

Google Analytics

Organizational Skills

Interpersonal Skills

Data Security Awareness

Tools

Content Management System (CMS)

Google Analytics

Hotjar

Job description

Digital Experience Assistant

Department: Business Services - Clients and Markets

Employment Type: Permanent

Location: Newcastle

Description

The Digital Experience Assistant is part of the MODEI (Marketing Operations, Digital Experience and Intelligence) team.

This role will see you provide key administrative co-ordination for the management and development of digital experiences across our website, microsites and internal hubs.

Day-to-day one of the main focus areas for this role will be uploading and publishing content, images and collateral to our digital sites and ensuring all content is on brand, compliant and optimised.

If you're looking to support the delivery of best-in-class digital experience for DAC Beachcroft, working alongside various teams within Clients and Markets, Business Services and the wider firm, as well as our trusted digital partners and agencies, this is the role for you.

Key Responsibilities

• Provide ongoing digital estate support for colleagues in Clients and Markets, Business Services and the wider business.
• Upload and publish content, images, and assets on to digital channels such as the DACB website, microsites and internal hubs.
• Provide digital support for firm-wide, marketing and BD campaigns, such as optimising and monitoring landing pages and microsites.
• Work closely with our in-house design team to ensure digital platforms and sites are brand compliant and appropriate branding themes and templates are applied.
• Support the optimisation of digital platforms and sites to ensure visitors get the DACB digital experience and help to create best in class digital journeys.
• Assist in gathering data for web analytics reports, using tools such as Hotjar and Google Analytics.
• Assist with implementing SEO strategy, to help optimise the website and external microsites and drive improvements in rankings and maximising organic traffic.
• Suggest ideas for optimisation and improvement of the firms digital channels.
• Assist with conducting website audits and quality assessments on an ongoing basis.
• Support with the ongoing management of Google My Business accounts.
• Ensure content and data uploaded to our digital estate is in line with regulatory requirements and policies.
• Handle confidential information in line with the firm's data security protocols.

Skills, Knowledge and Expertise

• Basic experience in website content administration, using a content management system (CMS) to upload content and create strong digital experiences.
• Good organisational skills and a genuine interest in working with digital channels, with a focus on user experience, website management and analytics.
• Good interpersonal skills and be able to engage appropriately with colleagues in UK and international offices.
• Basic understanding of analytical skills, and be willing to learn more advanced skills in Excel, web analytics software, including Google Analytics, heat mapping tools and SEO programmes.
• Basic understanding of digital accessibility and W3C guidance.
• Basic understanding of GDPR and data processing on digital platforms.
• Basic understanding of web optimisation, SEO and digital touchpoints.
• Willingness to learn how to use technology to improve and enhance DACB digital touchpoints to increase visibility, engagement and commercial opportunities.
• Ability to deal with external suppliers in an efficient, professional and effective manner.
• Basic experience of using best practice, process management and risk mitigation in achieving quality and consistency within an organisation.