Digital Executive - Search Optimisation

iQ Student Accommodation; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

iQ Student Accommodation is seeking a proactive Digital Marketing Executive to strengthen our digital performance across SEO, social search, and emerging AI/LLM opportunities. You will blend data, content, and technical best practices to drive measurable impact across organic channels.

The role involves collaborating with our SEO and social agencies, producing regular reports, and helping optimise content and on-page experiences while staying current with GenAI trends.

Qualifications

• A minimum of 2 years' experience in a similar role.
• Strong interest in SEO, search behaviour, and AI‑driven search technologies.
• Confident analysing data and extracting actionable insight.
• Excellent organisational skills with the ability to manage multiple deadlines.
• Clear communicator, comfortable collaborating with agencies and internal teams.
• Experience with content optimisation, keyword research, and on‑page best practice.
• Familiarity with CMS platforms and basic HTML.
• Awareness of AEO/LLM trends and AI search developments.
• Ability to work effectively with cross‑functional teams and agency partners.

Responsibilities

• Partner closely with our SEO agency to support ongoing deliverables, including technical SEO recommendations, content optimisation projects, and performance reporting.
• Support the Digital Product team by helping prioritise SEO‑related technical tickets and ensuring best‑practice on‑page optimisation.
• Contribute to content strategy by delivering keyword‑led insights, user intent analysis, and SEO‑informed content briefs.
• Monitor and analyse SEO performance metrics (e.g., keyword positions, impressions, organic sessions, CTR) using tools such as Google Search Console, GA4, and third‑party SEO tools.
• Identify technical SEO issues, raise them with developers or external partners, and track resolution through to completion.
• Support the SEO agency in developing and evolving our AI‑driven / LLM‑optimised strategy.
• Stay up to date with changes in search behaviour, including GenAI search surfaces and social search trends (TikTok & Meta).
• Support our social agency in the implementation of our Social Search strategy.
• Produce clear, insightful weekly and monthly performance reports across organic channels, including KPIs, trends, commentary, and optimisation opportunities.
• Use a data‑driven approach to recommend improvements and support ongoing channel testing.
• Support ad‑hoc analysis and wider digital marketing projects.
• Assist in the development and maintenance of our CRM email automations.

Skills

SEO

Data analysis

Communication

Organization

CMS familiarity

HTML basics

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

AI search

Cross-functional teamwork

Tools

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Job description

iQ is one of the UK's biggest providers of student accommodation, committed to giving our 37,000 students in 86 sites across 29 UK cities their best year yet.

Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.

iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.

Role Summary

We are looking for a proactive and detail‑driven Digital Marketing Executive to strengthen iQ Student Accommodation's digital performance SEO, Social Search, and emerging AI/LLM opportunities. This role is ideal for someone who enjoys combining data, content, and technical best practice to drive measurable impact across organic channels.

Key Responsibilities

• Partner closely with our SEO agency to support ongoing deliverables, including technical SEO recommendations, content optimisation projects, and performance reporting.
• Support the Digital Product team by helping prioritise SEO‑related technical tickets and ensuring best‑practice on‑page optimisation.
• Contribute to content strategy by delivering keyword‑led insights, user intent analysis, and SEO‑informed content briefs.
• Monitor and analyse SEO performance metrics (e.g., keyword positions, impressions, organic sessions, CTR) using tools such as Google Search Console, GA4, and third‑party SEO tools.
• Identify technical SEO issues, raise them with developers or external partners, and track resolution through to completion.
• Support the SEO agency in developing and evolving our AI‑driven / LLM‑optimised strategy.
• Stay up to date with changes in search behaviour, including GenAI search surfaces and social search trends (TikTok & Meta).
• Support our social agency in the implementation of our Social Search strategy.

Data Management and Reporting

• Produce clear, insightful weekly and monthly performance reports across organic channels, including KPIs, trends, commentary, and optimisation opportunities.
• Use a data‑driven approach to recommend improvements and support ongoing channel testing.
• Support ad‑hoc analysis and wider digital marketing projects.
• Assist in the development and maintenance of our CRM email automations.

Role Scope

This is a national role, based in the London Bridge office. Occasional travel to sites around the UK may be required.

Key Relationships

• Reporting to the Digital Marketing Manager.
• Digital Product, Performance Marketing Executive, Content and Social, Studio, and IT team members.
• Social agency
• SEO agency
• Other iQ team members.

Skills and Experience

• A minimum of 2 years' experience in a similar role
• Strong interest in SEO, search behaviour, and AI‑driven search technologies
• Confident analysing data and extracting actionable insight
• Excellent organisational skills with the ability to manage multiple deadlines
• Clear communicator, comfortable collaborating with agencies and internal teams
• Experience with Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
• Understanding of content optimisation, keyword research, and on‑page best practice
• Familiarity with CMS platforms and basic HTML
• Awareness of AEO/LLM trends and AI search developments
• Ability to work effectively with cross‑functional teams and agency partners.

Want to know what it's really like to work at iQ? Check us out on Glassdoor and hear directly from our people.

We operate a hybrid working model with 3 days in the office and 2 days working from home / site location.