Digital Director

Tribal Tech - The Digital, Data & AI Specialists; Chelmsford; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A performance-driven digital agency in Chelmsford is seeking a Digital Account Director to lead and manage client relationships and strategic planning for paid media campaigns focused on performance marketing. The ideal candidate will have over 5 years of digital marketing experience, particularly in performance marketing, with proven results in managing ecommerce brands. This role offers a competitive salary, flexible work arrangements, and professional development support.

Benefits

Competitive salary + performance-based bonuses

Flexible, remote-friendly work environment

Health, dental, and vision insurance

Qualifications

• 5+ years of experience in digital marketing, with at least 3 years in performance marketing.
• Agency experience with ecommerce or DTC brands.
• Proven track record delivering results through paid social and PPC.

Responsibilities

• Lead client relationships and strategic planning for paid media campaigns.
• Oversee strategy and execution of paid social and PPC campaigns.
• Translate client goals into media strategies and analyze campaign performance.

Skills

Digital marketing experience

Client management

Performance marketing (paid social and PPC)

Data analysis

Proficiency with analytics tools

Tools

Google Ads

Meta Ads

GA4

Job description

Job Title: Digital Account Director – Performance Marketing

Job Type: Full-Time

Industry: Digital Marketing / Retail & Ecommerce

Reports To: Head of Digital

About Us

We’re a performance-driven digital agency helping top retail and ecommerce brands scale profitably through paid social, paid search, and data-led strategy. With a deep focus on measurable growth, we specialize in turning media budgets into revenue and customer lifetime value.

Role Overview

As Digital Account Director – Performance Marketing, you’ll lead client relationships and strategic planning for paid media campaigns, with a core focus on paid social (Meta, TikTok, Pinterest) and PPC (Google Ads, Shopping, YouTube). You’ll own client success, manage cross-functional teams, and ensure all strategies are aligned with business objectives and performance KPIs.

Key Responsibilities

Serve as the senior client lead across a portfolio of performance marketing accounts. Oversee strategy, planning, and execution of paid social and PPC campaigns across platforms like Meta, Google, TikTok, and more. Translate client business goals into performance-driven media strategies (e.g., ROAS, CAC, LTV). Lead campaign performance analysis and present insights, recommendations, and optimizations. Collaborate with media buyers, creatives, and analysts to ensure campaigns meet or exceed performance targets. Guide budget planning, pacing, and forecast modeling across accounts. Identify growth opportunities and upsell relevant services based on client needs and goals. Maintain a strong understanding of ecommerce funnels, conversion drivers, and attribution models. Support the professional development of Account Managers/Strategists reporting to you.

Required Qualifications

5+ years of experience in digital marketing, with at least 3 years focused on performance marketing (paid social and PPC). Agency experience working with ecommerce or DTC brands. Proven track record of delivering scalable results through Meta Ads, Google Ads (Search, Shopping), and other platforms. Strong grasp of key performance metrics (ROAS, CPA, AOV, LTV) and ability to translate data into strategy. Excellent client management, communication, and presentation skills. Experience managing multiple accounts and leading cross-functional teams. Proficiency with analytics and reporting tools like GA4, Looker Studio, Excel/Sheets.

Preferred Qualifications

Deep knowledge of ecommerce marketing funnels and customer acquisition strategies. Experience with Shopify, Klaviyo, or other ecommerce platforms. Understanding of creative testing methodologies and landing page CRO. Google Ads and/or Meta certifications.

What We Offer

Competitive salary + performance-based bonuses Flexible, remote-friendly work environment Access to innovative brands and exciting growth campaigns Clear career progression and professional development support Health, dental, and vision insurance