Digital Designer

Primark; Reading; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

27 days leave + bank holidays

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark is seeking a talented Digital Designer to join our expanding digital team. You will create bespoke graphics, assets and templates for CRM and Paid Media, plus imagery for major campaigns on a global scale.

You’ll manage assets, push creative boundaries, and collaborate across departments to ensure brand consistency. With a degree in Art & Design and strong Adobe skills, you’ll craft compelling email designs and social content, while staying organized in a fast-paced environment.

Qualifications

• Degree in Art & Design or related field with strong fundamental design skills.
• Experience with email design and content creation, ideally using Salesforce Content Builder.

Responsibilities

• Deliver projects from concept to completion while adhering to Primark brand guidelines.
• Create and crop campaign imagery for editorial use, including GIFs and typographic overlays.
• Develop graphical assets for campaigns across channels (email, paid media, web).
• Maintain assets in a Digital Asset Management system.
• Propose new ideas and concepts and collaborate with Paid teams for social content.
• Support Brand and Marketing to ensure consistent look and feel across platforms.

Skills

Motion graphics

Video editing

Typography

UI/UX design

Time management

Collaborative teamwork

Education

Degree in Art & Design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

After Effects

Job description

Because your new ideas are our way new ways of working.

Evolve, your way.

Digital at Primark

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

We have a fantastic opportunity for a talented digital designer to join our expanding digital team. This exciting position provides the opportunity to create bespoke graphics, assets and templates for CRM and Paid Media as well as imagery and moving image for key marketing campaigns. The assets you create will be visible on a global scale. We’re looking for someone who is naturally well-organised, has a passion and vision to create innovative concepts designed to optimise our online content.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do As Digital Designer

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Working across our digital channels you will be confident to deliver projects working from concept to completion, ensuring you adhere to the Primark brand guidelines and push boundaries creatively.
• You will bring to life our campaign imagery for editorial use, cropping, artworking, creating GIFs and typographic overlays.
• Create graphical assets for a wide range of campaigns across all Primark departments. Assets will be needed for email, including animated gifs, paid media and web.
• Confident working with a Digital Asset Management system, to maintain all assets in one place in a structured and organised manner.
• Demonstrate confidence to propose new ideas and concepts.
• Work with Paid teams across the network to create digital marketing creatives, such as content for various social media platforms to support their campaigns.
• Support the Digital and wider Brand and Marketing teams, to ensure creatives are aligned with brand look and feel across all platforms.

What You’ll Bring

• Degree in Art & Design, Graphic Design, or a related field, with strong fundamental design skills and expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), plus knowledge of Adobe Premiere Pro and After Effects.
• Proven experience in email design and content creation, ideally using Salesforce Content Builder or similar email template-building platforms.
• Strong motion graphics and video editing capabilities, with experience creating content for various social media platforms.
• Creative thinker with exceptional attention to detail, strong typography, layout, UI and UX design skills, and the ability to solve design challenges effectively.
• Able to thrive in a fast-paced, dynamic environment, demonstrating a proactive, flexible, and can-do attitude while meeting tight deadlines.
• Highly organised with excellent planning, prioritisation, time management, and multi-tasking skills, ensuring high-quality delivery across multiple projects and deadlines.
• Customer-focused with a strong eye for imagery, visual storytelling, and diverse layout styles, while maintaining consistently high design standards.
• Strong analytical capabilities with the ability to review, interpret, and work with high volumes of data, balancing attention to detail with a broader strategic perspective.
• Collaborative team player with excellent interpersonal, communication, stakeholder management, and presentation skills, capable of presenting complex information clearly and persuasively.
• Demonstrates industry experience, stays connected to trends in culture, media, arts, and design, and operates with the highest levels of integrity, professionalism, ethics, diplomacy, transparency, and sound judgement.

About Primark

Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to encouraging people to express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

REQ ID: JR-13291