Digital Demand Generation Manager

American Express; London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading financial services company in London seeks a Social Media Manager to drive social media strategy across multiple platforms. Responsibilities include managing campaigns for engagement, collaborating with teams on messaging, and developing staff. Candidates should have proven social media management experience and strong leadership abilities. The position offers a flexible working model and comprehensive benefits.

Benefits

Competitive base salaries

Bonus incentives

Support for financial well-being and retirement

Comprehensive medical, dental, vision, life insurance

Flexible working model

Generous paid parental leave

Global on-site wellness centers access

Confidential counseling support

Career development opportunities

Qualifications

• Proven experience in social media management, delivering results.
• Demonstrated strategic thought leadership using data for decisions.
• Strong people leadership experience and team motivation skills.
• Excellent written and oral communication skills.
• Negotiation and relationship-building abilities required.
• Attention to detail in fast-paced environments.
• Ability to work with white space and ambiguity.

Responsibilities

• Manage end-to-end social media campaigns across multiple platforms.
• Develop and execute social media strategies for engagement and conversion.
• Identify key strategic growth areas through holistic project leadership.
• Collaborate with various teams to build effective campaigns.
• Direct multiple external agencies and teams for optimal outcomes.
• Maintain a pipeline of test-and-learn growth opportunities.
• Lead budgeting and performance analysis for demand generation.
• Build partnerships with media publishers to enhance capabilities.
• Monitor trends to improve advertising and maintain competitive edges.
• Coach and develop acquisition marketing executives.

Skills

Social media management

Strategic thought leadership

People leadership

Quantitative and analytical skills

Negotiation and influencing

Attention to detail

Ability to work with ambiguity

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Overview

Join our dynamic UK Demand Generation team and play a pivotal role in driving our social media strategy to new heights. This role will lead three areas end-to-end, including driving acquisition and innovation in social media paid channels, developing and executing the organic social media and content strategy in partnership with Corporate Affairs and Communications (CA&C), and leading key strategic projects to scale demand.

How will you make an impact in this role?

• End-to-end ownership of always-on social media campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn. Measured against achievement of targets, with a focus on improving key metrics throughout the funnel.

• Lead the development and execution of cutting-edge social media strategies that drive engagement and conversion.

• Leading holistic projects to generate further demand, identifying key strategic areas of growth.

• Collaborate closely with partners in ATL, brand, capabilities, marketing partners, Centre of Excellence team, compliance, and legal to build campaigns, messaging strategies, and creatives that excite and convert prospects, while modeling best-in-class regulatory compliance.

• Manage and direct multiple external agencies, creative teams and partnerships. Optimise, influence and coach these teams, obtaining the strongest value and best outcomes for Amex without compromising attention to detail and governance.

• Maintain and execute a pipeline of test-and-learn opportunities to create growth opportunities for the future including scoping, testing and validating new channels.

• Lead the forecasting, budgeting and performance analysis to ensure robust measurement frameworks are built into demand generation projects.

• Build and develop partnerships with UK media publishers (Meta, TikTok, Reddit, LinkedIn, YouTube) and continue to learn and improve social channels through feature adoption.

• Monitor internal and external trends and technologies to continually improve our advertising and maintain competitive advantages.

• Coach, motivate and develop 3 permanent acquisition marketing executives and 1 contractor and support the ongoing development of wider team culture.

Minimum Qualifications

• Proven experience in social media management, with a proven track record of delivering results.

• Demonstrated strategic thought leadership, including synthesizing complex issues into specific plans, using data and insights to drive decisions, and an ability to link to broader business impacts.

• Strong people leadership experience. Demonstrated ability to lead and motivate a team to deliver against goals and provide coaching and feedback to support development of team members.

• Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform future plans.

• Negotiation and influencing abilities, with a track record of building and leveraging relationships and leadership.

• Ability to work within a fast paced and deadline driven environment while retaining attention to detail over essential brand and compliance policies.

• Willingness and ability to work with white space and ambiguity.

Benefits

• Competitive base salaries

• Bonus incentives

• Support for financial-well-being and retirement

• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• Generous paid parental leave policies (depending on your location)

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.