Digital Demand Generation Manager

Better placed recruitment; Liverpool; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading business is looking for a Digital Demand Generation Manager in Liverpool to lead the development of high-impact marketing campaigns. The role involves crafting an innovative digital strategy focused on measurable growth and optimizing various marketing platforms. Ideal candidates will have extensive experience in digital marketing, particularly in financial sectors, and a strong grasp of the necessary technologies to drive success.

Qualifications

• At least 5 years’ experience in digital marketing, ideally in financial services.
• Proven expertise in lead generation and demand generation.
• Self-sufficient, entrepreneurial, and ready to make an impact.

Responsibilities

• Develop and implement a digital marketing strategy to meet growth goals.
• Create and optimise campaigns using content marketing and paid advertising.
• Collaborate with teams to drive measurable outcomes.

Skills

Lead generation

Demand generation

Digital marketing strategy

Analytical mindset

Content marketing

Automation

Tools

HubSpot

Google Analytics

LinkedIn Ads

WordPress

Job description

Digital Demand Generation Manager

Location: Liverpool HQ (3 days in-office, 2 days remote)

Salary: £50,000-£60,000

Are you an ambitious digital marketer with a flair for driving measurable growth? This dynamic opportunity is with a well-established, innovative business that’s redefining its industry. They are committed to scaling their reach and creating impactful campaigns while championing a collaborative and entrepreneurial culture.

The Role:
As the Digital Demand Generation Manager, you will lead the charge in developing and managing high-impact campaigns. Your mission will be to craft and execute a robust digital demand generation strategy, delivering results without agency dependency. This role is perfect for a self-starter with exceptional technical skills and the drive to innovate in a fast-paced environment.

What You’ll Do:

• Develop and implement a digital marketing strategy to meet ambitious growth goals.

• Design a cutting-edge demand generation engine that integrates technology and creative tactics.

• Create and optimise campaigns to attract, engage, and convert prospects using a mix of content marketing, paid advertising, and automation.

• Collaborate with cross-functional teams to enhance marketing efforts and drive measurable outcomes.

• Oversee platforms like HubSpot, LinkedIn Campaign Manager, Google Ads, and more to ensure seamless execution and continuous improvement.

• Work alongside business development to refine lead conversion strategies and enhance brand awareness in key markets.

About You:

• At least 5 years’ experience in digital marketing, ideally within financial services, fintech, or investment management.

• Proven expertise in lead generation and demand generation, with a track record of implementing hybrid strategies across long sales cycles.

• Proficiency with platforms such as HubSpot, Google Analytics, LinkedIn Ads, WordPress, and more.

• Strong analytical mindset to measure performance and optimise efforts.

• Self-sufficient, entrepreneurial, and ready to make a tangible impact.

Why Join?
This is your chance to play a pivotal role in shaping the future of a forward-thinking organisation. If you thrive on challenges and are passionate about transforming digital marketing landscapes, we want to hear from you.

Interested?
Take the next step in your career by applying today!