Digital Data Lead

ENGINEERINGUK; City of Edinburgh; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading company is seeking a Digital Data Lead to oversee digital data management and optimization across platforms. The role involves ensuring compliance with regulatory frameworks and developing marketing automation strategies. Candidates should have expertise in Adobe Experience Platform or Salesforce Marketing Cloud, along with strong analytical skills to drive data-driven decision-making.

Qualifications

• Proven experience in handling and improving digital data across various platforms.
• Expert knowledge of consent and regulatory frameworks.

Responsibilities

• Lead the development and implementation of digital data strategies.
• Ensure compliance with consent and regulatory frameworks.
• Develop and manage marketing automation strategies.

Skills

Digital Data Management

Analytical Skills

Communication

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

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View more categories View less categories Sector Technology Role Manager Contract Type Permanent Hours Full Time

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role: Digital Data Lead

As a Digital Data Lead, you will be responsible for overseeing the management and optimisation of digital data across various platforms. You will ensure compliance with consent and regulatory frameworks, develop marketing automation strategies, and manage data pipelines. Your expertise in Adobe Experience Platform or Salesforce Marketing Cloud will be crucial in driving data-driven decision-making and enhancing digital media performance.

Key Responsibilities:

• Lead the development and implementation of digital data strategies to support business objectives
• Ensure compliance with consent and regulatory frameworks across all digital platforms
• Develop and manage marketing automation strategies to enhance customer engagement and conversion
• Oversee the creation and optimisation of data pipelines to ensure efficient data flow and integration
• Collaborate with cross-functional teams to leverage digital media and data insights for strategic decision-making
• Utilise Adobe Experience Platform or Salesforce Marketing Cloud to manage and optimise digital data
• Monitor and analyse digital data performance using analytics tools
• Provide recommendations for improving data management and utilisation

Key Skills and Experience:

• Digital Data Management and Optimisation:
  Proven experience in handling and improving digital data across various platforms is crucial. This involves understanding data structures, data flow, and integration processes.
• Consent and Regulatory Frameworks:
  Expert knowledge of consent and regulatory frameworks is necessary to ensure compliance with legal and ethical standards in data management.
• Marketing Automation:
  Expert in developing and managing marketing automation strategies to enhance customer engagement and conversion rates is important.
• Data Pipeline Management:
  The ability to oversee the creation and optimisation of data pipelines to ensure efficient data flow and integration is vital.
• Adobe Experience Platform or Salesforce Marketing Cloud:
  Proficiency in using these platforms to manage and optimise digital data is essential for driving data-driven decision-making.
• Analytical Skills:
  Excellent analytical skills are required to interpret data and provide insights that drive strategic decisions.
• Communication and Collaboration:
  Strong communication and collaboration skills are necessary to work effectively with cross-functional teams and stakeholders.

Attributes:

• Detail-oriented and organised
• Innovative and creative thinker
• Strong problem-solving skills
• Ability to work independently and as part of a team
• Passionate about leveraging digital data for business success

Work Level: Experienced Colleague

Recruiter: Phoebe Ewers

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [e-mail]

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