Digital Data Analyst (Finance)

JR United Kingdom; Bath; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is seeking a detail-oriented Digital Data Analyst to oversee financial performance across their paid media campaigns. The role requires analyzing advertising spend, optimizing budgets, and delivering actionable insights that maximize ROI, making data-driven decisions key. Ideal candidates will have a strong analytical background with proven skills in Excel and Google Analytics.

Qualifications

• Experience in paid media analytics, financial modelling, and digital advertising.
• Strong proficiency in Excel, Google Analytics, and media buying platforms.
• Detail-oriented with strong problem-solving abilities.

Responsibilities

• Monitor and analyse paid media expenditures for cost efficiency.
• Evaluate campaign effectiveness using key financial metrics.
• Provide actionable recommendations based on financial data.

Skills

Analytical Skills

Financial Modelling

Problem Solving

Communication

Tools

Google Analytics

Excel

Media Buying Platforms

Job description

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We are seeking a detail-oriented Digital Data Analyst to oversee the financial performance of our paid media campaigns. This role involves analysing advertising spend, optimizing budgets, and ensuring maximum return on investment (ROI) across various digital platforms.

Ready to turn billions of impressions into measurable impact?

We’re looking for a sharp, analytical mind who can dive into client media spend, performance data, and surface clear, actionable insights that drive real value.

As our Digital Data Analyst, you’ll be the go-to expert for ensuring our paid media campaigns (spanning Meta, AdWords and more) deliver exactly what they promise—on target, on budget, and with tangible returns. You’ll consolidate complex data into compelling narratives, manage media plans to meet forecasted outcomes, and work directly with revenue and delivery teams to ensure spend and performance are always aligned.

This is a role for someone who doesn’t just understand data—but knows how to tell its story.

Key Responsibilities:

• Financial Analysis & Budgeting: Monitor and analyse paid media expenditures, ensuring cost efficiency and alignment with financial goals.
• Performance Tracking: Evaluate campaign effectiveness using key financial metrics such as CPC (Cost per Click), CPA (Cost per Acquisition), and CTR (Click-Through Rate).
• Data-Driven Insights: Provide actionable recommendations based on financial data to optimize media spend and improve campaign performance.
• Forecasting & Reporting: Develop financial models to predict future media spend and revenue impact. Prepare detailed reports for stakeholders.
• Collaboration: Work closely with Strategic Partnership, Digital and finance teams to align media strategies with business objectives.
• Market & Competitor Analysis: Research industry trends and competitor strategies to identify opportunities for cost-effective media investments.

Required Skills & Qualifications:

• Proven experience in paid media analytics, financial modelling, and digital advertising.
• Strong proficiency in Excel, Google Analytics, and media buying platforms (Google Ads, Meta Ads, etc.).
• Ability to interpret complex financial data and translate insights into strategic recommendations.
• Excellent communication and presentation skills.
• Detail-oriented with strong problem-solving abilities.

Preferred Qualifications:

• Experience with SQL or Power BI for data visualization.
• Knowledge of advertising and attribution modelling.