Digital Data Analyst

Greene King; Burton upon Trent; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Pension contribution

Discounts on brands 33%

Employee assistance program

50% off Greene King Inns & hotels

Refer a friend £1,500

Wagestream access

Retail discounts up to 30%

Job summary

Greene King is seeking a Digital Data Analyst to help our Digital teams make smarter, data-led decisions across web, app, bookings and digital marketing channels. You’ll transform complex data into actionable insights that optimise customer journeys and support growth across Greene King’s brands.

You’ll develop reporting and dashboards with Power BI, SQL and Google Analytics, analyse performance across multiple channels and partner with diverse teams to drive data quality and governance.

Qualifications

• Experience as a Digital Data Analyst in a fast-paced, customer-focused environment.
• Advanced skills in SQL, Excel and Power BI, with experience building dashboards and analysing complex datasets.
• Strong knowledge of Google Analytics and digital performance measurement across multiple channels.
• Ability to turn complex data into clear, compelling insights and recommendations for non-technical audiences.

Responsibilities

• Develop, maintain and enhance reporting and dashboards across our digital channels, using tools including Power BI, SQL, Excel and Google Analytics.
• Analyse performance across web, app, online bookings, paid media, social and SEO channels to identify trends, opportunities and areas for improvement.
• Deliver actionable insights that support day-to-day decision-making and longer-term digital strategy across multiple brands.
• Support testing and experimentation programmes, including A/B testing and other optimisation methodologies.
• Partner with stakeholders across Digital, Marketing, Finance, Product and Technology teams to provide analytical solutions and ensure data quality and governance.

Skills

Analytical thinking

Stakeholder management

Communication skills

Data storytelling

Tools

Power BI

SQL

Excel

Google Analytics

Databricks

Python

Job description

As a Digital Data Analyst, you’ll play a vital role in helping our Digital teams make smarter, data-led decisions. Working across web, app, online bookings and digital marketing channels, you’ll transform complex data into actionable insights that optimise customer journeys, improve performance and support growth across Greene King’s portfolio of brands.

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Qualifications

As a Digital Data Analyst, you will…

• Develop, maintain and enhance reporting and dashboards across our digital channels, using tools including Power BI, SQL, Excel and Google Analytics.
• Analyse performance across web, app, online bookings, paid media, social and SEO channels to identify trends, opportunities and areas for improvement.
• Deliver actionable insights that support day-to-day decision-making and longer-term digital strategy across multiple brands.
• Support testing and experimentation programmes, including A/B testing and other optimisation methodologies.
• Partner with stakeholders across Digital, Marketing, Finance, Product and Technology teams to provide analytical solutions and ensure data quality and governance.

What You’ll Bring…

• Experience as a Digital Analyst, Data Analyst or similar role within a fast-paced, customer-focused environment.
• Advanced skills in SQL, Excel and Power BI, with experience building dashboards and analysing complex datasets.
• Strong knowledge of Google Analytics and digital performance measurement across multiple channels.
• Ability to turn complex data into clear, compelling insights and recommendations for non-technical audiences.
• A curious, analytical mindset with excellent stakeholder management and communication skills. Experience with Python, Databricks or testing methodologies would be an advantage.