Digital Data Analyst

Mitchells & Butlers; Birmingham; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading hospitality company in Birmingham is seeking a Digital Data Analyst to support its various brands in achieving commercial goals. This role involves creating actionable insights, improving dashboards, and applying statistical methods. Candidates should have strong analytical skills, knowledge of SQL, and experience with visualization tools like Power BI. The company offers flexible working, bonuses, and other benefits.

Benefits

Office Flexible working

33% discount across all our brands

Private medical plan

Annual Bonus Scheme

Pension, 26 days paid holiday

Qualifications

• Strong analytical thinker with consumer insight skills.
• Highly numerate and updated on digital/data trends.
• Comprehensive knowledge of data warehousing concepts.

Responsibilities

• Create actionable insights for customer engagement strategies.
• Develop, maintain, and improve dashboards for KPI tracking.
• Apply statistical methods to analyze and validate data.

Skills

Analytical expertise

Statistical methods

Machine learning models

Data visualization

SQL querying

Business Intelligence tools

Education

GCSE education

Tools

Power BI

Job description

Job Description:

Job information Digital Data Analyst from the Company Mitchells & Butlers, located in Birmingham, United Kingdom. This job opening is open to job seekers with a GCSE education.

Are you an Analyst who relishes the evolving landscape of Digital Data, and is looking for a new challenge within a company that has a hugely successful and diverse brand portfolio? Here at Mitchells & Butlers, we are at the heart of hospitality with over 1,600 sites, including Toby Carvery, Harvester & Miller & Carter, All Bar One and O'Neill's, and a UK wide estate of cosy country pubs.

We have a fantastic opportunity for a Digital Data Analyst to join us on a permanent basis, supporting brands and Mitchells and Butlers in achieving its commercial goals and objectives. You will play a key role in delivering the Data Analytics strategy, generating key insights, monitoring performance, and enabling optimisation.

In this varied and challenging role, you will support the Data & Analytics Manager, using your analytical expertise to apply advanced statistical methods, hypothesis testing, and machine learning models to extract actionable insights from data.

Responsibilities:

• Create actionable insights to support strategic decisions for customer engagement strategies.
• Develop, maintain, and improve dashboards, tracking guest behaviour, performance of e-CRM programmes, and attainment of KPI's.
• Apply statistical methods to analyse data, validate assumptions, test hypotheses, and communicate results to stakeholders.
• Develop and implement basic machine learning models.
• Use advanced visualization techniques and tools to create interactive and dynamic data visualizations.
• Ensure compliance with data protection policies, including GDPR and PECR.
• Conduct thorough analysis of multi-channel data sources to deepen understanding of customer behaviour and identify new marketing opportunities.

Requirements:

• Strategic and analytical thinker with strong consumer insight skills.
• Highly numerate and enjoys keeping up with latest digital/data innovation trends.
• Comprehensive knowledge of data warehousing concepts and advanced SQL querying.
• Experienced in Business Intelligence tools and dashboard creation, particularly with Power BI or alternatives.
• Ability to design and develop interactive dashboards and reports that meet business needs.
• Excellent communication skills with the ability to articulate complex data insights.

What we offer:

• Office Flexible working.
• 33% discount across all our brands.
• Private medical plan.
• Annual Bonus Scheme.
• Pension, 26 days paid holiday, friends & family discount, high-street shopping discounts, and free shares.