Digital Customer Marketing Coordinator

Burberry; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading luxury brand is seeking a Digital Customer Marketing Coordinator to enhance digital marketing efforts. This role offers the chance to drive customer-centric campaigns, collaborate with various teams, and utilize data-driven strategies for improved customer engagement.

Qualifications

• Minimum of 2 years in a digital marketing or CRM-focused role.
• Hands-on experience in campaign management.

Responsibilities

• Support the global and regional planning of marketing campaigns.
• Collaborate to enhance customer journeys and orchestrate experiences.
• Assist with email marketing production and optimisation.

Skills

Digital Marketing Expertise

Analytical Thinking

Project Management

Collaboration

Detail-Oriented

Job description

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Burberry is looking for a talented Digital Customer Marketing Coordinator to join the Customer Marketing Team. You will play a key role in driving customer-centric campaigns across customer digital touchpoints. This role offers the opportunity to collaborate with cross-functional teams, optimise digital customer journeys, and contribute to data-driven marketing strategies.

RESPONSIBILITIES

• Campaign Execution: Support the global and regional planning, briefing, and execution of marketing and CRM campaigns across websites, email, and messaging channels, ensuring consistent brand messaging.
• Cross-Channel Optimisation: Collaborate with the Digital Customer Marketing Manager and rest of the team to enhance customer journeys and orchestrate seamless cross-channel experiences.
• Regional campaign Support: Liaise with regional teams to plan and execute localised campaigns and communication plans.
• Email Marketing Support: Assist with email marketing production, calendar strategy, and optimisation of email campaigns.
• Stakeholder Collaboration: Work closely with Design, Editorial, Merchandising, and Publishing teams to execute campaigns effectively across the website and direct digital channels.
• Data-Driven Insights: Partner with data science teams to analyse campaign performance and translate data into actionable insights.
• Performance Reporting: Compile and analyse platform metrics across email and website campaigns, highlighting key learnings and insights to inform future strategies.
• Competitor Analysis: Monitor the digital landscape to identify trends, conduct competitor research, and uncover opportunities for innovation.

PERSONAL PROFILE

• Digital Expertise: Proven experience in executing digital marketing campaigns, particularly across websites, email, and CRM platforms.
• Analytical Thinking: ability to interpret data and derive actionable marketing insights.
• Project Management: Excellent organisational skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Collaboration: Strong interpersonal and communication skills, capable of influencing and building relationships across diverse teams.
• Detail-Oriented: High attention to detail, ensuring the accuracy and quality of marketing materials and reports.
• Experience: Minimum of 2 years in a digital marketing or CRM-focused role, with hands-on experience in campaign management.

MEASURES OF SUCCESS FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - DIGITAL MARKETING || n/a ||