Digital Customer Growth Lead (Maternity Cover)

LGC Group; Bury; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the digital marketing space is seeking a Digital Customer Growth Lead to drive PPC strategies and enhance eCommerce growth. This role involves collaborating across teams to optimize marketing pipelines and improve customer conversion rates. Ideal candidates will have over 5 years of experience in digital marketing, particularly in PPC, and possess strong analytical skills to drive measurable success.

Benefits

Career progression opportunities

Innovative and collaborative work environment

Qualifications

• 5+ years of experience in digital marketing, focusing on PPC and eCommerce.
• Expert-level skills in Google Ads and Analytics.
• Strong analytical mindset with data interpretation skills.

Responsibilities

• Own and execute digital customer growth strategies across platforms.
• Develop and optimise PPC campaigns to maximise performance.
• Identify conversion barriers in the eCommerce journey and implement solutions.

Skills

PPC

eCommerce optimization

Google Ads

Analytics

CRO

SEO

UX

Data analysis

Tools

Google Analytics

Google Optimize

Agile Scrum

Confluence

Job description

Digital Customer Growth Lead (Maternity Cover)

• Full-time
• Work Arrangement: Hybrid
• Department: Commercial

Location: Flexible | Global Impact

Are you a digital marketing expert with a passion for paid search and eCommerce growth? Do you thrive on driving high-impact strategies that accelerate customer conversion and digital excellence? If so, this could be the perfect opportunity for you.

LGC Standards is looking for a Digital Customer Growth Lead to take charge of our Paid Search (PPC) strategy, budget, and performance, ensuring we maximise ROI and customer acquisition globally. This is a key role where you’ll collaborate across teams to optimise digital marketing pipelines, enhance conversion rates, and drive sustainable business growth.

What You’ll Do:

• Own and execute digital customer growth strategies across platforms
• Develop, implement, and optimise PPC campaigns to maximise performance
• Manage budgets, vendors, and data to drive measurable success
• Identify conversion barriers in the eCommerce journey and implement solutions
• Stay ahead of trends in digital marketing, UX, and CRO to enhance user experience
• Collaborate with internal and external partners to drive an industry-leading customer experience

What We’re Looking For:

• 5+ years of experience in digital marketing, focusing on PPC and eCommerce optimisation
• Proven success in B2B digital acquisition and growth strategies
• Expert-level skills in Google Ads, Analytics & Optimise
• Experience of managing a PPC agency.
• Advantageous to have agency experience.
• Strong analytical mindset with the ability to interpret data and drive actionable insights
• Hands-on experience with CRO, SEO, UX, and personalisation
• Knowledge of global PPC strategies, particularly in the USA and China, is a plus
• A team player with excellent communication skills and a digital-first mindset

Technical skills

• Digital and ecommerce technical expert with experience in SEO, PPC, digital acquisition, experience design, user strategy, user journeys, global regulations, accessibility, and product discoverability and differentiation
• Expert level experience with Google Ads, Analytics & Optimise
• Expert understanding of eCommerce optimisation and CRO principles and methodologies
• Experience with global PPC strategies, specifically USA and China, a plus
• Experience of Agile Scrum and Confluence tool is a plus
• Understanding of website technologies and an awareness of website development and coding is a plus

Essential competencies and behaviour

• Strong business acumen with a customer-first digital-first mindset and the skills to be hands-on and operational
• Track record of producing high-quality work and meeting deadlines
• Excellent written and verbal communication skills; team motivator and influencer at all levels
• Fluency in English is a must, multilingual abilities are a plus
• Willing and able to stay curious and adapt quickly to changing commercial realities

Why Join Us?

• Work in a fast-growing global business with career progression opportunities
• Be part of a company that values innovation, collaboration, and digital excellence
• Influence key decisions and shape the future of digital customer growth at LGC

If you’re ready to make an impact and take your PPC expertise to the next level, we’d love to hear from you.

Apply now and let’s grow together!

Travel required: flexible, less than 10%