Digital Customer Growth Lead (Maternity Cover)

LGC; Bury; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in digital marketing seeks a Digital Customer Growth Lead for maternity cover in Bury. You will drive PPC strategy and optimise customer conversion in a fast-growing environment. The ideal candidate has over 5 years of experience in digital marketing and proven success in B2B acquisition strategies. This role offers opportunities for career progression and a flexible approach to work.

Benefits

Career progression opportunities

Influence key decisions

Flexible travel requirements

Qualifications

• 5+ years of experience in digital marketing, focusing on PPC and eCommerce optimisation.
• Proven success in B2B digital acquisition and growth strategies.
• Hands-on experience with CRO, SEO, UX, and personalisation.

Responsibilities

• Own and execute digital customer growth strategies across platforms.
• Develop, implement, and optimise PPC campaigns to maximise performance.
• Identify conversion barriers in the eCommerce journey and implement solutions.

Skills

Digital marketing expertise

PPC management

eCommerce optimization

Analytical mindset

Communication skills

Tools

Google Ads

Google Analytics

Confluence

Job description

Social network you want to login/join with:

Digital Customer Growth Lead (Maternity Cover), Bury

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Client:

LGC

Location:

Bury, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6c8cd472dbd5

Job Views:

Posted:

Expiry Date:

25.09.2025

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Job Description:

Job Description

Location: Flexible | Global Impact

Are you a digital marketing expert with a passion for paid search and eCommerce growth? Do you thrive on driving high-impact strategies that accelerate customer conversion and digital excellence? If so, this could be the perfect opportunity for you.

LGC Standards is looking for a Digital Customer Growth Lead to take charge of our Paid Search (PPC) strategy, budget, and performance, ensuring we maximise ROI and customer acquisition globally. This is a key role where you’ll collaborate across teams to optimise digital marketing pipelines, enhance conversion rates, and drive sustainable business growth.

What You’ll Do:

• Own and execute digital customer growth strategies across platforms
• Develop, implement, and optimise PPC campaigns to maximise performance
• Manage budgets, vendors, and data to drive measurable success
• Identify conversion barriers in the eCommerce journey and implement solutions
• Stay ahead of trends in digital marketing, UX, and CRO to enhance user experience
• Collaborate with internal and external partners to drive an industry-leading customer experience

Qualifications

What We’re Looking For:

• 5+ years of experience in digital marketing, focusing on PPC and eCommerce optimisation
• Proven success in B2B digital acquisition and growth strategies
• Expert-level skills in Google Ads, Analytics & Optimise
• Experience of managing a PPC agency.
• Advantageous to have agency experience.
• Strong analytical mindset with the ability to interpret data and drive actionable insights
• Hands-on experience with CRO, SEO, UX, and personalisation
• Knowledge of global PPC strategies, particularly in the USA and China, is a plus
• A team player with excellent communication skills and a digital-first mindset

Technical skills

• Digital and ecommerce technical expert with experience in SEO, PPC, digital acquisition, experience design, user strategy, user journeys, global regulations, accessibility, and product discoverability and differentiation
• Expert level experience with Google Ads, Analytics & Optimise
• Expert understanding of eCommerce optimisation and CRO principles and methodologies
• Experience with global PPC strategies, specifically USA and China, a plus
• Experience of Agile Scrum and Confluence tool is a plus
• Understanding of website technologies and an awareness of website development and coding is a plus

Essential competencies and behaviour

• Strong business acumen with a customer-first digital-first mindset and the skills to be hands-on and operational
• Track record of producing high-quality work and meeting deadlines
• Excellent written and verbal communication skills; team motivator and influencer at all levels
• Fluency in English is a must, multilingual abilities are a plus
• Willing and able to stay curious and adapt quickly to changing commercial realities

Why Join Us?

• Work in a fast-growing global business with career progression opportunities
• Be part of a company that values innovation, collaboration, and digital excellence
• Influence key decisions and shape the future of digital customer growth at LGC

If you’re ready to make an impact and take your PPC expertise to the next level, we’d love to hear from you.

Apply now and let’s grow together!

Additional Information

Travel required: flexible, less than 10%