Digital Customer Engagement Strategist – 12-month contract

Mecca Brands; Greater London; On-site; GBP 35,000 - 60,000; Full time

Job summary

An established industry player is looking for a Digital Customer Engagement Strategist to enhance customer experiences both online and in-store. This role involves leading the planning and management of customer journeys, collaborating with various stakeholders, and utilizing data to drive impactful strategies. The ideal candidate will have a strong background in digital marketing, particularly in retail, and will thrive in a fast-paced environment. Join a team that values innovation and customer-centric approaches, while enjoying benefits like professional development and generous discounts on products.

Benefits

Professional Development Programs

Health and Well-being Initiatives

Reward and Recognition Programs

Quarterly Product Allowance

Up to 40% Discount

Qualifications

• Experience in digital marketing with a focus on customer journey design.
• Strong project management and stakeholder management skills.

Responsibilities

• Lead planning and program management of customer experiences.
• Develop strategies for digital channels leveraging customer data.

Skills

Digital Marketing

Customer Journey Design

Project Management

Stakeholder Management

Data-Driven Decision Making

Education

Marketing Qualification

Communication Qualification

Tools

Salesforce Marketing Cloud

Job description

Digital Customer Engagement Strategist – 12-month contract

Digital Customer Engagement Strategist – 12-month contract

Apply locations Victoria | Time type: Full time | Posted on: Posted Yesterday | Job requisition id: R012736

MECCA is seeking a dynamic strategist to join the Digital Customer Engagement team on a 12-month fixed-term contract. As we expand our personalisation capabilities, this role aims to create meaningful online and in-store experiences that deliver the world's best beauty experience for our customers.

The Role You Could Play

As the Digital Customer Engagement Strategist, you will lead planning and program management of customer experiences that nurture the customer lifecycle and drive business objectives influencing both online and in-store outcomes.

1. Build and refine customer journeys, identifying gaps and opportunities.
2. Collaborate with stakeholders across planning/strategy and build/technology teams.
3. Own briefs, timelines, and stakeholder alignment, ensuring proactive communication on outcomes.
4. Develop and own strategies for digital channels (email, app, onsite personalisation), leveraging customer data to drive business results.
5. Work closely with analytics teams to turn insights into actionable strategies.

What You Will Bring

• Experience in digital marketing within retail, with expertise in customer journey design, personalisation, and data-driven decision making.
• Strong project management and stakeholder management skills.
• Experience with Salesforce Marketing Cloud or similar CRM platforms.
• Understanding of email and app push best practices, including privacy laws.
• Ability to work autonomously in a fast-paced environment.
• Qualifications in Marketing or Communication.
• Enthusiasm for beauty, fashion, and retail trends.

Your Life At MECCA

We prioritize our #CustomerFirst mantra, supported by our MECCA values of innovation, collaboration, and adaptability. Our team benefits include:

• Professional development and digital learning programs
• Health and well-being initiatives
• Reward and recognition programs
• Quarterly product allowance
• Up to 40% discount

Benefits are subject to company policy and may change. We celebrate and support our team through various initiatives. Learn more about life at MECCA Brands on LinkedIn or @lifeatmecca, and explore current opportunities at www.mecca.com.au/careers.

#LI-KG1

Since 1997, our purpose has been to enable customers to look and feel their best through exceptional products and service. Today, with nearly 5,000 team members across Australia and New Zealand, we continue to innovate and grow through new stores, products, and technology.