Digital Creative Manager - 6 month contract

Salt; Greater London; Hybrid; GBP 80,000 - 105,000; Full time

Job summary

Salt is seeking a Senior Digital Creative Manager to lead the creative response to paid media strategy for a fashion/retail client. Based in Central London with 3 days in-office and 2 days WFH, you will translate brand activity into scalable, platform-ready content.

Reporting to the Digital Content Lead, you will collaborate across brand marketing, paid media and agencies. You will drive agility, improve creative effectiveness, and oversee the Digital Creative Specialist to ensure on-brand,

Qualifications

• . 5+ years in creative strategy, digital or performance creative.
• . Experience in-house for a fashion/retail brand.
• . Strong stakeholder management and collaboration across teams.
• . Comfortable presenting key learnings to senior stakeholders.
• . Ability to scale content while maintaining brand standards.

Responsibilities

• Translate brand and campaign assets into digital formats tailored to each platform.
• Develop scalable content frameworks aligned to channel strategy and brand activity.
• Curate asset sets to ensure on-brand visuals at scale.
• Collaborate with external agencies, internal stakeholders and paid media teams.
• Support test-and-learn across messaging and formats.
• Translate learnings into actionable creative recommendations.
• Maintain knowledge of Meta and TikTok platforms.
• Advise on platform-specific creative best practices.
• Line-manage and develop the Digital Creative Specialist.

Skills

Creative strategy

Digital creative

Performance creative

People management

Stakeholder management

Motion graphics

After Effects

Figma

Typography

Layout design

Stakeholder presentation

Tools

After Effects

Figma

Adobe Creative Suite

Job description

Client: Retail

Start date: Ideally September

Duration: 6 months

Day rate: up to 500 (this role will be inside IR35 so must go through an Umbrella company) The client may also be open to an FTC.

Hybrid: 3 days officed based in Central London, 2 days WFH

Must haves: Worked In-house previously for a fashion/retail brand

Summary:

The Senior Digital Creative Manager delivers the creative response to paid media channel strategy, developing high-level digital content frameworks that translate brand marketing activity into scalable, platform-ready creative. Reporting into the Digital Content Lead and working closely with paid media leads, brand marketing managers, internal stakeholders and external agency partners, this role ensures content is optimised for channel, audience and objective while remaining aligned to brand standards.

The role is key to increasing agility, improving creative effectiveness and maximising the value of assets generated across marketing, including campaign, organic and ecommerce content. It oversees the Digital Creative Specialist in delivering broader content requirements, ensuring seamless execution, strong brand compliance and continuous optimisation based on performance insight provided by the paid media channel team.

Key Responsibilities

• Translate core brand, campaign, organic, ecommerce and influencer assets into multiple digital formats and variations tailored to platform, audience and objective across awareness, consideration and conversion.
• Develop scalable digital content frameworks based on channel strategy and brand marketing activity, ensuring the creative response is fit for platform while channel strategy remains owned by the channel team.
• Apply strong brand and creative judgement to curate asset sets, ensuring product images, colourways, layouts and messaging work together logically and remain on-brand at scale.
• Partner with external creative agencies, internal stakeholders and paid media teams to deliver high-quality digital creative outputs that align with performance goals, brand guardrails and agreed briefs.
• Support test-and-learn activity across messaging, formats, audiences and creative variants, ensuring outputs are practical, actionable and aligned to funnel objectives.
• Translate campaign learnings into clear creative recommendations that can be applied to future content development and versioning.
• Maintain strong knowledge of key digital and social platforms, including Meta and TikTok, with a clear understanding of how to create content that resonates and performs.
• Understand the platforms and tools used to deploy, adapt and optimise digital creative, including relevant automation, feed-based and in-house creative solutions where appropriate.
• Act as the internal authority on platform-specific creative best practice, advising stakeholders and agency partners on how creative variables impact performance and delivery.
• Proactively track emerging social trends, AI-enabled creative solutions and new approaches that could improve speed, relevance and effectiveness of digital content.
• Line manage and develop the Digital Creative Specialist, overseeing delivery of broader digital content requirements and supporting clear prioritisation across workload.

Skills and experienced needed:

• 5+ years in creative strategy, digital creative or performance creative within an agency or in-house team.
• Proven experience managing people or mentoring junior team members.
• Strong stakeholder management skills, with the ability to collaborate across paid media, brand marketing, creative and agency teams.
• Comfortable presenting key creative learnings, recommendations and optimisation opportunities to senior marketing stakeholders.
• Strong attention to detail at scale, with the ability to maintain brand standards across high-volume digital creative delivery.
• Strong motion and animation skills, including After Effects and Figma.
• Strong typography and layout skills.
• High creative taste level, aligned to driving brand guidelines and standards.
• Highly organised, collaborative and delivery-focused, with a continuous improvement mindset.