Digital Copy Editor - Retail

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Client:

WeComm

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

5

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

Our client, a well-known fashion retailer, is looking for a content-driven Editor who will be responsible for managing and mentoring a team of copywriters with a focus on driving conversion and creating quality SEO-led copy across the business. Sitting within the editorial team, the role will also play a pivotal part in refining, optimising and curating AI-generated content across platforms, ensuring accuracy, consistency, and delivering copy that is always on brand.

Key Responsibilities:

1. Manage creative process and lead creative direction for packaging and brand collateral.
2. Manage a budget for Content Creation and work with relevant stakeholders to evaluate effectiveness.
3. Embrace opportunities for utilising AI, exploring and experimenting with tools.
4. Train and fine-tune AI and LLM models to improve efficiencies and produce quality content at scale.
5. Train a team of copywriters to best utilise AI, empowering and upskilling.
6. Inspire and lead a team of copywriters working across channels, focusing on product, site, and SEO, to drive efficiencies and conversion.
7. Collaborate with key stakeholders across SEO, Trade, Commercial, and Marketing to deliver timely copy that meets the demands of the business.
8. Be a guardian of copy and channel excellence, ensuring quality and brand voice is maintained at the highest level for each fascia.
9. Monitor content performance and drive changes based on learnings.

Key Skills:

1. Hands-on experience working with AI and training LLM models.
2. Experience in content editing, copywriting, or journalism in a digital environment, preferably in retail and e-commerce.
3. Experience driving SEO traffic and delivering SEO copy best practices.
4. Experience working with product descriptions.
5. Fashion industry experience preferred.
6. Ability to inspire and lead a team.
7. Ability to work in a fast-paced environment, hit deadlines, and step outside of your comfort zone.