Digital Content & UGC Lead

ENGINEERINGUK; Southampton, Yeovil, London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a Digital Content & UGC Lead to enhance e-commerce success through strategic content management. This role involves driving content strategy, collaborating with teams, and optimizing content effectiveness. The ideal candidate will have proven expertise in digital data and content disciplines, with a focus on operational efficiency and innovation.

Benefits

Competitive benefits package

Opportunities for career development

Qualifications

• Proven expertise in digital data and content disciplines.
• Experience delivering operational and business change.

Responsibilities

• Drive content strategy and lead POCs/POVs.
• Manage relationships with key third-party partners.
• Develop content effectiveness measurement framework.

Skills

Digital Data

Content Strategy

A/B Testing

Collaboration

Job description

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Overview

We're Kingfisher, a team of over 76,000 passionate people bringing our brands—B&Q, Screwfix, Brico Depot, Castorama, and Koctas—to life. Our ambition is to become the leading home improvement company and grow the largest community of home improvers worldwide. Join us in this journey.

At Kingfisher, we value diversity and are committed to equal treatment for all colleagues, applicants, and stakeholders, regardless of age, gender, ethnicity, religion, disability, or sexual orientation.

We offer flexible working arrangements, including a blend of remote and office work. Discuss with us how we can support your work preferences.

Role: Digital Content & UGC Lead

This role requires a strategic problem solver, an effective collaborator, and someone passionate about content and its impact on e-commerce success.

Key Responsibilities:

1. Drive Content Strategy and Lead POCs/POVs: Understand the value of content and UGC in SEO and customer journey, leading initiatives to improve ROI, including collaborations with external partners.
2. Encourage collaboration to define digital product content standards and monitor performance.
3. Utilize research, analysis, and a test-and-learn approach to inform decisions, drive continuous improvements, and benchmark externally against market trends and innovations.

Key Accountabilities / Responsibilities:

• Collaborate with Group Teams to review content performance and standards, fostering a sharing environment for insights and best practices.
• Develop and improve the content effectiveness measurement framework, including metrics for content and UGC, and benchmark against the market.
• Manage relationships with key third-party partners, driving strategic roadmaps and ensuring maximum value and ROI.
• Partner with teams to prioritize testing (MVT, AB, controlled experiments) and ensure results inform decision-making.
• Drive operational efficiency by sharing standard processes and fostering innovation in content and UGC management.
• Lead POCs/POVs to test new capabilities, ensuring robust measurement for evaluating success.
• Stay informed on market trends, emerging technologies, and channels to support future growth and innovation.

Required Skills & Experience:

• Proven expertise in digital data and content disciplines, including content & UGC strategy within e-commerce.
• Experience delivering operational and business change with measurable benefits.
• Knowledge of content optimization programs and measurement frameworks for KPIs and insights.
• Experience in A/B testing and test-and-learn methodologies.
• Background working in multi-national, agile, fast-paced environments, facilitating effective collaboration across remote teams.

Core Values:

• Customer Focus: Use data and feedback to enhance customer experience.
• Humanity: Act with integrity and respect.
• Curiosity: Embrace learning, innovation, and sharing ideas.
• Agility: Work with trust, pace, and creativity.
• Inclusivity: Act inclusively, embrace diversity, and foster team cohesion.
• Accountability: Take ownership and understand how your role contributes to Kingfisher’s goals.

We welcome applications from all backgrounds and encourage you to apply even if you do not meet 100% of the criteria. Join us to unlock your potential in an inclusive environment that values innovation and growth.

We offer a competitive benefits package and opportunities for career development. Apply now and help us Power the Possible.

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