Digital Content Strategist MA Agriculture · Sutton - 1st Floor Chancery House, St Nicholas Way,[...]

Mark Allen Group Ltd; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Join a leading company celebrating 40 years in the industry as a Digital Content Strategist. You will innovate strategies and collaborate across teams to enhance audience engagement through curated content. Enjoy a hybrid working model and contribute to a supportive community focused on creativity and growth.

Benefits

Professional growth and mentorship

Collaborative workspace

Networking groups

Qualifications

• Experience in digital content and running experiments.
• Strong editorial skills in curating content journeys.

Responsibilities

• Lead content experiments to increase engagement.
• Collaborate with teams to test formats and delivery channels.
• Establish and maintain a streamlined QA process.

Skills

Digital Content

Editorial Skills

Collaboration

Creativity

Attention to Detail

Job description

DIGITAL CONTENT STRATEGIST

Farmers Weekly – MA Agriculture

Be part of something iconic. Celebrating 40 years of industry leadership, Mark Allen fosters a culture of passion, creativity, fairness, and talent development. We are seeking a Digital Content Strategist to bring innovative ideas, digital expertise, and audience-focused strategies to our Farmers Weekly portfolio.

Enjoy a hybrid working model with three days a week in our Sutton (Greater London) office, promoting connection and creativity. The salary is up to £40,000 (DOE) plus company benefits.

What We Offer:

• Professional growth, career development, training, and mentorship through our MAG Mentorship program.
• A creative, collaborative workspace to share ideas. Partner with our directors, managers, and teams across editorial, sales, and marketing to develop engaging strategies for our audiences.
• A supportive community. Connect with peers through our networking groups and cross-team projects.

Key Responsibilities:

1. Content Strategy & Experimentation

• Lead content experiments to increase engagement among target demographics.
• Collaborate with editorial, product, and data teams to test formats, topics, and delivery channels (web, app, email, social).
• Use insights from experiments to refine our online content strategy.

Audience-Led Content Curation & Creation

• Identify content needs and curate experiences for key personas (e.g., contractors, agronomists).
• Work with content teams to develop collections, features, and regular updates.
• Collaborate with editors to select, package, and promote relevant content to maximize engagement.
• Support social media and web content production by sourcing and quality-checking content.

Quality Assurance & Workflow Design

• Establish and maintain a streamlined QA process for all online content.
• Work with editors to set content guidelines and performance standards.
• Embed quality into scalable workflows to reduce bottlenecks.

What We’re Looking For:

• Alignment with our values: passion, creativity, fairness, and nurturing attitude.
• Experience in digital content, confident in running experiments, analyzing results, and applying insights.
• Strong editorial skills in curating content journeys that foster engagement and loyalty.
• Understanding of audience needs across different sectors and ability to serve them with relevant digital experiences.
• Excellent collaboration skills across teams to test formats, streamline workflows, and uphold editorial standards.
• Attention to detail, organizational skills, and creativity in experimentation and refinement.

Stand Out in Your Application:

Showcase your personality, values, and transferable skills. You can:

• Upload a video introduction about yourself.
• Submit a cover letter highlighting your enthusiasm and fit for the role.
• Request a recommendation from someone who can vouch for your potential.

We look forward to seeing why you’re excited to join us in celebrating our 40th anniversary!

Key Details:

• Diversity & Inclusion: We value diverse perspectives. If you’re excited about this role but don’t meet every requirement, apply anyway and share how your transferable skills can help you succeed.
• Right to Work: Applicants must have the right to work in the UK. We cannot sponsor visas at this time.
• Our Communities: We serve specialized communities, including MA Agriculture, MA Business, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail.

Our Focus: Content is central to our print, digital, and event offerings.

We use technology to identify AI-generated applications, ensuring a fair, human-led recruitment process. We encourage all candidates to apply in their own words so we can learn about the real you.

#LI-Hybrid