Digital Content Specialist

Linde; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading industrial gases company in the UK as a content creator. You'll be responsible for crafting engaging, SEO-focused content and ensuring brand consistency across platforms. With a robust support system and ample growth opportunities, work in an environment built on core values like safety and integrity.

Benefits

Bonus scheme tied to performance

Generous pension contributions

25-day holiday allowance with options for additional days

Comprehensive healthcare coverage

Employee assistance programme

Access to discount shopping portal

Qualifications

• Experience optimizing content to improve SERP results.
• Strong understanding of SEO practices.
• B2B experience desirable.

Responsibilities

• Produce engaging, SEO-optimized written content.
• Manage content pages via the CMS.
• Collaborate with cross-functional teams.

Skills

SEO best practices

Content strategy development

Project management

Written and verbal communication

Tools

Salesforce

Google Analytics

Google Search Console

Screaming Frog

Uber Suggest

Job description

Social network you want to login/join with:

• Initially, the primary role will be to produce concise, engaging, and SEO-optimized written content.
• Once the majority of the new site content is complete, you will develop and publish content pages via the CMS for the new website.
• You will support User Acceptance Testing as required.
• Additionally, ensure our brand is presented in a consistent and appropriate manner across all content.
• You will collaborate closely with cross-functional teams to ensure that all content is relevant and accurate.
• Lastly, measure the impact of the copy created.

What makes you great

• Experience in a similar role, writing and optimizing content to improve SERP results.
• You have previous experience and knowledge of web content management systems; experience of Salesforce. Experience Cloud would be an advantage.
• Excellent written and verbal communication skills, and the ability to express complex ideas in a clear, easy-to-understand manner.
• Strong understanding of SEO best practices, including keyword research, on-page optimization, and content strategy development.
• Strong project management skills—working with cross-functional teams to deliver great results.
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, Screaming Frog, Uber Suggest, etc.
• Experience in a B2B environment is desirable.

Why you will love working with us

We are the largest provider of industrial, medical, and special gases in the UK and Ireland. From cutting harmful emissions to providing life-saving oxygen and keeping food fresh, our gases play an essential role in everyday life. Our values – Safety, Integrity, Accountability, Inclusion, and Community – are at the heart of everything we do. They help us create an environment that puts safety first, where people do things the right way, new ideas are welcomed, and everyone can be themselves.

At BOC, we take pride in our people and work hard to provide an enriching, enjoyable place to work. We have a clear vision: to be the place where a diverse mix of talented people want to come, stay, and excel. We are always raising the bar, and because we are part of Linde, a global company, our people have limitless opportunities to grow and make a difference, all over the world.

What we offer you!

At Linde, inclusion is core to what we do. As part of our commitment to fostering an inclusive environment, we offer enhanced maternity pay, along with a range of leave options to support life’s important moments, such as fertility treatment, adoption, and shared parental leave. Our dedicated menopause policy, champions, and employee resource groups empower you to feel fully supported both professionally and personally.

We’re passionate about helping our employees grow through excellent career progression opportunities. From tailored training programs to ongoing learning and professional development, you’ll have access to the resources you need to thrive!

Here’s a snapshot of the benefits we offer:

• Bonus scheme tied to both individual and company performance
• Generous pension with up to employer contributions
• Holiday allowance of 25 days plus bank holidays, with the option to purchase up to 30 additional days
• Healthcare trust offering comprehensive coverage including neurodiversity assessments for you and your dependents
• Employee assistance programme for your well-being
• Exclusive access to our discount shopping portal