Digital Content Specialist

Page Personnel; Leeds; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Content Specialist to enhance its lead generation strategy. The role involves managing social media, creating engaging digital content, and optimizing web content for SEO. Candidates should have over 3 years of experience in content marketing, preferably in B2B settings. This position offers up to £40,000 in salary and generous holiday benefits.

Benefits

Competitive salary

25 days holiday + additional holiday purchase scheme

Supportive team environment

Qualifications

• 3+ years experience in a content marketing role.
• Track record of managing B2B social media platforms.
• Experience with analytics tools like Google Analytics.
• Proven experience in digital marketing concepts and best practices.

Responsibilities

• Own and manage the company's social media strategy.
• Create engaging content for social media and email campaigns.
• Optimize web content from an SEO perspective.
• Report on the performance of social media campaigns.
• Develop broader digital marketing strategy alongside the Head of Marketing.

Skills

Content marketing

B2B Marketing

SEO

Analytics tools

Project management

Communication

Design software (Canva)

Education

Degree in Marketing, Business, or related field

Tools

Google Analytics

Job description

Social network you want to login/join with:

• Report into an experienced Marketing Leader
• Exciting opportunity to join an organization within the energy sector

About Our Client

Our client is a well established organisation within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Content Specialist to implement their lead generation strategy.

Job Description

The Digital Content Specialist role will involve:

• Owning and managing the company's social media strategy.
• Creating engaging content for social media, websites, and email campaigns.
• Working with in-house Graphic Designer to create graphics for social media posts, and other digital channels.
• Develop broader digital marketing strategy alongside the Head of Marketing.
• Optimize web content from an SEO perspective.
• Report on performance of social media campaigns.
• Keep up to date with emerging trends and new technologies in marketing to increase efficiencies.

The Successful Applicant

A successful Digital Content Manager will have the following experience:* 3+ years experience in a content marketing role* A background in B2B Marketing - either through in-house or agency roles.* A degree in Marketing, Business, or a related field.* Knowledge of SEO.* Track record of owning and managing B2B social media platforms - in particular LinkedIn.* Experience with analytics tools - such as Google Analytics.* Proven experience in a similar role, preferably within a similar sector.* Excellent knowledge of digital marketing concepts and best practices.* Strong organizational, and project management skills.* Experience with design software including Canva.* Exceptional communication and analytical skills.

What's on Offer

On offer for the successful Digital Content Specialist:

• Competitive salary, up to £40,000 - experience dependent.
• 25 days holiday + additional holiday purchase scheme available.
• The opportunity to work in a supportive and collaborative team environment.