Digital Content & Product Manager

United Legwear & Apparel Co.; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A global designer and distributor of apparel is seeking a Digital Content & Product Manager to enhance the online customer journey for Ted Baker’s ecommerce store. This role offers the chance to shape a fast-growing business unit in a hybrid work environment, focusing on creativity, analytics, and collaboration.

Benefits

Unlimited access to mental well-being support

Flexible working environment

Qualifications

• Experience managing multilingual sites and localization workflows.
• Hands-on knowledge of CMS tools and third-party ecommerce apps.

Responsibilities

• Own and manage all on-site content, ensuring it's on-brand.
• Plan digital journeys that engage and convert across markets.
• Lead a growing digital content and merchandising team.

Skills

Creativity

Analytical Thinking

Ecommerce Expertise

Collaboration

Education

Experience in ecommerce content and merchandising

Tools

Shopify Markets

Google Analytics

Adobe Analytics

Excel

Job description

2 weeks ago Be among the first 25 applicants

Hybrid – London E1 (Mon, Tue & Thu in office) | Full Time

Who we are

United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories.

Founded in 1998, we’ve built strong partnerships with some of the world’s most recognized brands — including PUMA, Hurley, Skechers, Ted Baker, and Scotch & Soda. With our headquarters in New York City and key markets in London and the Netherlands, we operate across continents to bring high-quality, design-led products to market.

Our European presence is expanding, and with it comes exciting new opportunities to help shape how we work, grow, and go to market in this region.

Why this role, why now?

We’re now looking for a Digital Content & Product Manager to elevate the online customer journey for Ted Baker’s ecommerce store. If you’re passionate about content, UX, and site performance - and you know how to balance storytelling with conversion - this role is your runway.

ULAC UK is a newly established and fast-growing business unit, which means no two days look the same. We’re still shaping how things are done - so you’ll have the freedom to build, influence, and grow with the business. If you’re energized by startup-like environments where your impact is visible and your ideas can shape real change, you’ll thrive here.

This is your chance to get in early, make your mark, and grow alongside a company that’s scaling quickly in the digital retail space.

What you’ll do

Craft Immersive Shopping Experiences

• Own and manage all on-site content - from homepage visuals to campaign rollouts - ensuring everything is beautifully executed and always on-brand
• Plan digital journeys that engage, inspire, and convert across markets and languages
• Partner with UX and CRO teams to constantly test, learn, and improve
• Collaborate with creatives to turn brand moments into high-performing content
• Oversee front-end enhancements and CMS improvements with a focus on impact
  
  

Drive smart merchandising strategies

• Oversee product listings, categorization, and navigation - making sure customers find what they’re looking for fast
• Use visual merchandising and product recommendations to guide the shopping flow
• Align with buying and merchandising teams to ensure accurate product data
• Shape seasonal and curated category pages that serve both commercial goals and brand storytelling
• Keep SEO top of mind to increase visibility and drive organic traffic
  
  

Own site performance and trading impact

• Report on key metrics like onsite engagement, product performance, and search behavior
• Use insights to make data-informed decisions and optimize continuously
• Align with the ecommerce trading calendar and contribute to revenue-driving strategies
  
  

️ Lead big moments

• Plan and execute promotions, sales events, and seasonal campaigns
• Ensure smooth execution of site updates and flawless customer experiences
• Own promo code setup and pre-launch QA
  
  

Build and lead a strong team

• Lead a growing digital content and merchandising team across markets
• Foster a collaborative, curious, and performance-driven team culture
• Mentor and empower team members to own their content strategies
  
  

About you

You bring a mix of creativity, analytical thinking, and ecommerce expertise. You’re someone who thrives in a fast-paced environment and loves turning data into decisions. Most importantly, you care about the customer experience and know how to deliver it.

What you’ll bring:

• Experience in ecommerce content and merchandising, ideally within fashion, lifestyle, or premium retail
• Hands-on knowledge of Shopify Markets and CMS tools (bonus if you’ve worked with third-party ecommerce apps)
• Comfortable with analytics tools like Google Analytics, Adobe Analytics, or similar
• Strong collaboration and stakeholder management skills across creative, tech, and commercial teams
• High proficiency in Excel for reporting and analysis
• Experience managing multilingual sites and localization workflows
  
  

Bonus points for:

• Basic HTML/CSS for troubleshooting CMS issues
• Familiarity with AI-driven merchandising and personalization strategies
• Experience leading teams across different markets and time zones
  
  

Why join us?

At ULAC, you’ll be part of a company that’s growing fast and thinking forward. We’re building best-in-class digital experiences and want you to be part of the journey.

Work on a globally recognized brand with international reach

Be part of building something new from the ground up

Hybrid working (3 days in office, 2 remote)

Unlimited access to OpenUp for mental well-being support

More perks coming soon – we’re just getting started

Ready to make your mark?

Apply now and help us redefine what digital retail can be.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Retail Apparel and Fashion

Referrals increase your chances of interviewing at United Legwear & Apparel Co. by 2x

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