Digital Content Producer

Dentsu Aegis Network; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Dentsu Creative is seeking a versatile Digital Content Producer to manage and optimise digital content for its platforms. The successful candidate will contribute to connecting content with commerce, requiring strong storytelling abilities and understanding of digital analytics. Join a global team dedicated to innovative brand storytelling and vibrant content management.

Qualifications

• 3–5 years’ experience in digital content production, ideally within food, retail, or lifestyle e-commerce.
• Proven ability to manage digital content from concept to delivery.
• Strong writing and editing skills, able to create engaging content.

Responsibilities

• Create and optimise content for Waitrose.com and its associated digital platforms.
• Monitor content performance and identify opportunities for optimisation.
• Collaborate with various teams to ensure consistent digital presence.

Skills

Digital content production

Content Management Systems

SEO principles

Writing and editing

Collaboration

Tools

WordPress

Adobe Creative Suite

HTML/CSS

Asana

Job description

Job Description:

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Role Purpose

A creative and versatile Digital Content Producer to join the team in our content studio. Reporting to the Digital Lead, this role will create, optimise, and manage content across our digital platforms—connecting content to commerce and inspiring passionate food lovers. The ideal candidate will be a digital storyteller with a sharp eye for detail, a flair for food content, and a strong understanding of what resonates with audiences online.

Key Responsibilities

• Create, build and optimise content for Waitrose.com, the app and in-store digital displays. Website content includes recipe pages, landing pages, and content hubs.

• Upload and optimise recipes, editorial and commercial content for SEO, keeping attention to detail.

• Monitor content performance using analytics tools, identifying opportunities for regular optimisation and innovation.

• Maintain and update the digital content calendar and asset library, ensuring content is timely, relevant, and well-organised.

• Support the production of video-first content, in collaboration with creative teams.

• Provide digital admin support to the Digital Lead, including scheduling, reporting, and documentation.

• Source and verify image rights from internal and external libraries; crop and manipulate images where needed (basic Photoshop skills is a plus).

• Refresh and maintain content across guides, collections, and feature pages to ensure discoverability and alignment with seasonal and campaign priorities.

• Collaborate with editorial, design, and marketing teams to ensure consistency across all digital touchpoints.

Qualifications & Skills

• 3–5 years’ experience in digital content production, ideally within food, retail, or lifestyle e-commerce environments

• Proven ability to manage digital content from concept to delivery

• Strong writing and editing skills, with the ability to craft on-brand, engaging content across formats and channels

• Proficient in using CMS platforms (e.g. WordPress, AEM), project management software (e.g., Asana, Trello, Monday.com) and a working knowledge of HTML/CSS and UX best practices

• Solid understanding of SEO principles and confident in optimising content for discoverability and performance

• Skilled in basic photography, image editing, and motion/video tools (e.g. Adobe Creative Suite, Canva, CapCut), with experience briefing creative assets when needed

• Confident interpreting content performance data and applying insights to refine future content

• Comfortable collaborating with designers, copywriters, and marketers, and managing feedback from stakeholders across departments

• Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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Location:

London

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent