Digital Content Officer

CRA GROUP RECRUITMENT AND PAYROLL LTD; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a Digital Content Officer for a 5-6 month contract to enhance digital services across its platforms. Responsible for managing web content, improving user experience, and working collaboratively with various teams, this role demands strong digital skills and stakeholder engagement. Flexible in-office requirements aim to foster innovation in digital communications.

Qualifications

• Experience managing digital content in a customer-focused organization.
• Strong analytical skills in interpreting web data.
• Excellent ability to engage stakeholders effectively.

Responsibilities

• Manage digital content on public-facing websites and intranet platforms.
• Lead website development to enhance user engagement.
• Project manage content implementation and analytics tools.

Skills

Content management

Web analytics

Stakeholder engagement

Written communication

Training delivery

Tools

Content management systems (CMS)

Google Analytics

Job description

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5-6 months contract with a Local Authority

Job Summary:

• The Digital Content Officer plays a pivotal role within the Technology and Digital Services department, responsible for managing and enhancing digital content across the organisation’s corporate website, intranet, and other key digital platforms.

• The role involves content updates, web analytics, and user experience improvements to ensure digital services are accessible, user-friendly, and aligned with strategic goals.

• The post holder will work closely with various internal teams and external partners to champion continuous improvement and digital innovation.

Key Duties/Accountabilities (Sample):

• Manage and coordinate digital content on public-facing websites and internal intranet platforms.

• Lead the development and enhancement of the website and intranet to improve accessibility and engagement.

• Collaborate with Digital, Customer Experience, and Technology Transformation teams to ensure digital channels meet organisational strategies.

• Project manage the implementation of new website content and analytics software, ensuring delivery within scope, budget, and timelines.

• Use web analytics tools such as Google Analytics to monitor site performance and user behaviour, making data-driven recommendations.

• Lead content creation, including writing web copy and developing training courses on digital writing for staff.

• Build and maintain strong relationships with stakeholders, suppliers, and third-party contractors.

• Ensure consistent digital style and messaging across all platforms and business areas.

• Provide training and support to staff on digital content best practices and tools.

Skills/Experience:

• Experience managing digital content within a complex, customer-focused organisation.

• Proficient in content management systems (CMS), social media channels, and digital content platforms.

• Strong knowledge of web analytics tools, particularly Google Analytics, with ability to interpret and report on data.

• Excellent written communication skills with the ability to write clearly and effectively for web audiences.

• Confident stakeholder engagement skills, able to communicate across all levels of an organisation.

• Proven ability to negotiate and manage relationships with external suppliers and contractors.

• Experience delivering training and digital skills development to diverse audiences.

• Demonstrates creativity, innovation, and the ability to work independently on initiatives.

• Knowledge of current technology trends and digital best practices.

Additional Information:

• The position requires a minimum of 2 days per month working from the office, with flexibility otherwise.