Digital & Content Marketing Specialist

Flexjet Europe

Greater London

Hybrid

GBP 45,000 - 75,000

Full time

7 days ago
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Job summary

Flexjet Europe is seeking a Digital & Content Marketing Specialist to drive content strategy across Flexjet, FXAIR, 4AIR and Sirio brands in the EMEA region. You will lead SEO, copywriting and content campaigns across websites, newsletters, blogs and social channels while ensuring global branding consistency.

You will collaborate with US teams to tailor messaging for EMEA audiences and adapt content for local markets, including translation management and localization efforts.

Qualifications

  • Bachelor’s degree in marketing or relevant field.
  • 5+ years’ experience in digital marketing position, preferably for a luxury brand or service.
  • Experience understanding digital campaigns, tracking and optimizing for effectiveness and efficiency.
  • Experience creating and implementing digital content strategies.
  • Copywriting, editing and proofreading skills.
  • Understanding of SEO principles and digital content best practice.
  • Ability to implement digital & content marketing strategy and tactics.
  • Ability to meet deadlines, prioritize tasks, demonstrate flexibility, and attention to detail.
  • Innovative and creative thinker; able to identify opportunities and adapt messaging for audiences.
  • Ability to manage multiple projects simultaneously in a team environment.
  • Excellent written and verbal communication; able to engage with C-level executives.

Responsibilities

  • Develop and implement content and copy across key digital platforms (websites, newsletters, blogs, social media).
  • Support SEO and GEO best practices to improve organic visibility and discoverability.
  • Manage website optimisation initiatives for Flexjet and FXAIR sites.
  • Create and adapt copy for EMEA print and digital collateral with global branding in mind.
  • Coordinate with US teams to align global content strategies for EMEA audiences.
  • Localise US-developed content for regional markets with appropriate tone and terminology.
  • Oversee translation of marketing materials ensuring accuracy and timeliness.
  • Support EMEA PR and content activations when relevant.
  • Stay current with digital marketing trends, technologies and best practices.
  • Leverage data and analytics to optimise content and digital experiences.

Skills

Content strategy
SEO principles
Copywriting
Editing
Data analytics
Time management
Cross-functional collaboration
Communication with execs

Education

Bachelor’s degree in marketing or relevant field

Tools

Microsoft Office

Job description

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The Digital & Content Marketing Specialist will work across the full portfolio of different Flexjet portfolio brands that include, but are not limited to, Flexjet, FXAIR, 4AIR & Sirio.

They oversee the digital and content strategy and are well versed in holistic digital programs including Search Engine Marketing, Search Engine Optimization and copywriting as well as thrive in a data focused organization. This position will be part of the marketing department but will have responsibilities that may cross over into various areas of the business.

DUTIES & RESPONSIBILITIES:
  • Support the development and implementation of content and copy across key digital platforms, including websites, email newsletters, blogs, social media and other digital channels, ensuring content is on-brand and aligned with business objectives.
  • Assist with the implementation of SEO and GEO best practice across digital content, working to improve organic visibility, search performance and the overall discoverability of our brands and content.
  • Manage website optimisation initiatives across the Flexjet and FXAIR websites.
  • Support the development and implementation of copy across EMEA print and digital marketing collateral, ensuring all materials are relevant to local audiences while maintaining global brand consistency.
  • Work closely with the US Content and digital teams to ensure alignment of global content strategies, messaging, campaigns and best practices, while identifying opportunities to enhance content for EMEA audiences.
  • Adapt and localise US-developed content and collateral for EMEA markets, ensuring messaging, tone are terminology are appropriate for regional audiences.
  • Manage the translation process for marketing collateral and website content, coordinating with the relevant teams and stakeholders to ensure accuracy, consistency and timely delivery.
  • Support EMEA PR and content activations where relevant.
  • Stay up to date with emerging trends, technologies and best practices across digital, content, SEO and GEO, identifying opportunities to improve our marketing activity and customer experience.
  • Use data, analytics and performance insights to identify opportunities to optimise content and digital experiences, continuously improving engagement and brand visibility.
EDUCATION, EXPERIENCE & REQUIREMENTS:
  • Bachelor’s degree in marketing or relevant field
  • 5+ years’ experience in digital marketing position, preferably for a luxury brand or service
  • Experience understanding digital campaigns, tracking and optimizing for effectiveness and efficiency
  • Experience creating and implementing digital content strategies
  • Copywriting, editing and proofreading skills
  • Understanding of SEO principles and digital content best practice
  • Ability to implement digital & content marketing strategy and tactics
  • Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic, fanatical attention to detail, and sense of urgency
  • Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help OneSky Flight brands look at things differently
  • Ability to prioritise and complete multiple projects simultaneously, and work in a team environment
  • Exceptional written and verbal communication skills
  • Ability to effectively communicate with C-level executives
  • Knowledge of Microsoft Office (Word, Excel and PowerPoint, Outlook)
  • Strong understanding of current online marketing concepts, strategy, and best practice
  • Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision
  • International travel will be required as part of the role
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