Digital Content Manager - Consumer Health

Bayer AG; Reading; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading health and agriculture company in Reading is seeking a Digital Content Manager to oversee the entire content supply chain from generation to implementation. The ideal candidate will manage the content roadmap, ensuring compliance and working closely with Medical teams. Strong experience in a consumer goods or health care environment is essential. This role offers a competitive compensation package and flexible working arrangements.

Benefits

Competitive compensation package

28 days annual leave plus bank holidays

Private Healthcare

Generous pension scheme

Wellness programs

State of the art offices

Flexible and Hybrid working

Support for professional growth

Qualifications

• Previous role with a creative and digital focus.
• Effective collaborator who can influence cross-functional teams.
• Results-oriented and comfortable with ambiguity.

Responsibilities

• Oversee the content supply chain end-to-end.
• Manage the content roadmap working with Medical teams.
• Define and deliver the content strategy.

Skills

Creative and digital focus

Process optimization

Collaboration

Analytical skills

Experience in consumer goods/health care

Job description

Overview

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Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.

Being part of #TeamBayer means that you are part of our vision and of our future – delivering to our farmers, patients, and consumers.

Introduction to Bayer Consumer Health Division

Bayer Consumer Health is dedicated to enhancing the everyday health and well-being of individuals and families worldwide. As a leading global provider of self-care solutions, our division focuses on delivering innovative products that empower consumers to take charge of their health. We pride ourselves on a diverse portfolio of trusted brands that cater to a wide range of health needs, from pain relief and allergy management to digestive health and personal care.

Join us in our journey to improve health outcomes and enhance the quality of life for people around the globe!

We are currently recruiting for a Digital Content Manager to join this team.

Major Tasks

• Oversee the content supply chain end-to-end — from generation and approval to implementation across tools, platforms, and assets.
• Manage the content roadmap, working closely with Medical teams to enable execution, secure approvals, set priorities, and remove roadblocks.
• Ensure compliance across agencies and the marketing team.
• Stay up to date on marketing technology relevant to content.
• Define and deliver the content strategy, including the organic media roadmap in partnership with agencies and the brand team.
• Lead the rollout of global tools and initiatives related to content.
• Collaborate closely with the Media Manager, DT&IT, agencies, and Medical stakeholders.
• Support EDAM, R&Rs, and P&I management processes.
• Deploy the agreed innovation roadmap in digital services such as chatbots, live agents, gamification, and couponing. Support Connected Pack initiatives.
• Manage CRM plan and execution together with brand teams, agencies, and DT&IT.

Position Requirements

• Previous role with a creative and digital focus.
• Experience optimising processes, performance, and campaigns.
• Effective collaborator who can influence cross-functional teams.
• Results-oriented and comfortable with ambiguity and taking initiative.
• Experimental and curious mindset.
• Ability to work with multiple internal and external partners to deliver project outcomes.
• Strong analytical skills with the ability to understand and analyse different types of data and infer appropriate actions.
• Experience in working in a consumer goods / health care environment

Your Application

Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.

What we offer

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual recognition awards can be granted in addition to company bonus.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• State of the art offices
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.

We welcome applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion commitments and aspirations, For Better.

Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact [e-mail] .

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

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