Digital Content Manager

Freelancingforgood; United Kingdom; Hybrid; GBP 37,000 - 42,000; Full time

Job summary

A leading organization in animal rights advocacy seeks a Digital Content Manager to inspire action through engaging storytelling and digital campaigns. The role involves creating compelling online content, managing SEO strategies, and collaborating across teams to enhance digital presence. Ideal candidates are skilled communicators with a passion for animal welfare and digital activism.

Qualifications

• Proven experience in digital content creation, web publishing, or online campaigning.
• Excellent writing and editing skills with a persuasive style.
• Strong understanding of SEO principles and content performance metrics.

Responsibilities

• Write, edit, and publish advocacy copy including petitions and updates.
• Monitor planning proposals and draft targeted petitions.
• Use analytics to track content performance and inform strategies.

Skills

Digital content creation

SEO

Digital storytelling

Writing

Editing

Proofreading

Tools

WordPress

Google Analytics

Social media tools

Photoshop

Canva

HTML

Job description

Peta UK is looking for a Digital Content Manager to join their team.

Overview:

• Full-time position
• Language: English
• Location: Hybrid in London or remote in mainland UK (with monthly attendance to the London office)
• Salary: £37,000 – £42,000 per year
• Applications closing: 31st July

Job Description

Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.

Responsibilities

• Inspire millions of people to take positive actions for animals by writing, editing, and publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers
• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
• Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues
• Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features
• Use analytics tools to track content performance and inform future content strategies
• Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website
• Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website
• Assist the social media team by repurposing and adapting content for platforms such as Instagram, Facebook, and X (Twitter)
• Work as part of the digital marketing team to ensure that online campaigns are as effective as possible
• Support the digital team with additional tasks as needed

Role Requirements

• Proven experience in digital content creation, web publishing, or online campaigning
• Excellent writing, editing, and proofreading skills with a persuasive and engaging style
• Strong understanding of SEO principles and content performance metrics
• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.
• Knowledge of HTML is an advantage, but not essential
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Intermediate skills in photo editing using tools like Photoshop or Canva
• Experience with e-campaigning tools such as Engaging Networks preferred
• Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas
• Demonstrated ability to work independently and as part of a team
• Adherence to a vegan lifestyle is strongly preferred
• Ability to advocate the organisation’s positions on issues to the public in a professional manner
• Commitment to the objectives of the organisation

How to apply?

To apply for this role, please fill in the application form.

Tagged as: Animal Welfare