Digital Content Manager

ROYAL BOTANIC GARDENS/KEW GARDENS; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading botanical institution in London seeks a Digital Content Manager to enhance its digital presence through engaging and user-focused content across multiple platforms. The successful candidate will possess significant experience in content production, team management, and a solid understanding of digital governance. This role offers flexible working options and numerous benefits including generous leave, wellness support, and employee discounts.

Benefits

Continuous learning opportunities

Generous annual leave

Flexible working

Employee Assistance Programme

Wellbeing support

Competitive pension

Employee discounts

Free entry to national museums

Qualifications

• Significant experience in commissioning and producing high-quality content.
• Strong understanding of digital workflows and governance.
• Experience managing digital content projects.

Responsibilities

• Lead the planning and delivery of digital content.
• Oversee audio production and manage content producers.
• Optimize content based on user insights and analytics.

Skills

Team leadership

Content management systems

SEO knowledge

Project management

Editorial judgment

User-focused content design

Data-informed approach

Job description

An exciting opportunity has arisen for a Digital Content Manager to join the Digital team at the Royal Botanic Gardens, Kew. This pivotal role will lead the planning, creation, and delivery of high-quality, engaging, and user-focused content across a range of digital platforms.

As Digital Content Manager, you’ll take ownership of content design on kew.org, oversee audio production, and manage a talented team of content producers. Your work will play a vital role in enhancing Kew’s digital presence, inspiring our audiences to visit our gardens and learn more about our world-leading scientific work.

We are seeking a Digital Content Manager with significant experience in commissioning and producing engaging, high-quality content across various formats, including text, audio, and visual media. The ideal candidate will be confident working with content management systems to publish and maintain content on a complex website, with a strong understanding of digital workflows and governance.

You will bring excellent editorial judgment and a user-first mindset, ensuring all content is purposeful, accessible, and aligned with audience needs. You will have a data-informed approach, with experience using analytics and user insights to evaluate performance and continuously optimize content. A solid understanding of content design principles, accessibility standards, and search engine optimization (SEO) is also key.

Additionally, you will have experience managing digital content projects, as well as leading and developing a team. Strong project management skills and a collaborative approach will be critical in this role.

Interviews are scheduled to take place during 20-22 August 2025.

This role is based at Kew with the option of regular home working, subject to operational requirements.

The Royal Botanic Gardens, Kew (RBG Kew), is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of all life on Earth.

We are working to end the unprecedented extinction crisis and to help create a world where nature is protected, valued by all, and managed sustainably. We aim to achieve these goals through our scientific research, collections, global partnerships, gardens at Kew and Wakehurst, and our 260-year history.

Join us on our journey as protectors of the world’s plants and fungi.

Our benefits include opportunities for continuous learning, generous annual leave, flexible working, an Employee Assistance Programme, wellbeing support such as cycle to work schemes and gym discounts, a competitive pension, employee discounts, and free entry to national museums and galleries, as well as access to Kew and Wakehurst gardens.

If interested, please submit your application through the online portal by clicking “Apply”.

We are committed to equality of opportunity and welcome applications from all community sections. We particularly encourage applications from disabled candidates who meet the essential criteria.

No agencies please.