Digital Content Manager

Woodgreen Pets Charity; Huntingdonshire; Hybrid; GBP 37,000 - 42,000; Full time

Benefits offered by this job

36 days annual leave

Employer pension contributions up to 8

Healthcare cost support

Headspace access

Life assurance

Parental leave

Employee discounts

Shop discounts 25%

Job summary

Woodgreen Pets Charity is seeking an experienced Digital Content Manager for a 12-month fixed-term contract. The role focuses on planning and delivering digital content, expanding our SEO strategy, and improving audience engagement across Woodgreen websites and channels.

You will manage content direction using analytics, create compelling copy for diverse audiences, and collaborate with internal teams and external partners.

Qualifications

• Experience in developing and delivering digital content and SEO strategies.
• Ability to create engaging copy for multiple audiences and channels.
• Strong analytical mindset with experience using analytics tools to inform decisions.

Responsibilities

• Lead the development, driving and optimisation of digital content and SEO strategies.
• Produce a range of digital content to acquire, retain and develop audiences.
• Create and optimise advice, impact and fundraising content for Woodgreen websites and channels.
• Increase visibility and usability of Woodgreen's digital channels through high-quality content.
• Work with analytics tools to analyse performance and inform content direction.
• Manage stakeholders including external agencies and internal campaign owners.
• Utilise CMS systems to publish and update content.

Skills

SEO strategy

Content strategy

Digital marketing

Analytics

Stakeholder management

Copywriting

Content planning

Tools

Google Analytics

Data Studio

CMS systems

Job description

At Woodgreen, we're passionate about helping pets and their people and we're looking for an experienced Digital Content Manager to join us on a 12 month fixed term contract to plan and deliver brilliant digital content.

As our expert you will build on and further develop our SEO strategy and research, planning and producing content that engages audiences and increases our visibility.

You will;

• Take a lead role in developing, driving and optimising our digital content and SEO strategies.
• Produce a range of digital content to acquire, retain and develop new and existing audiences.
• Create, update and optimise advice and impact content as well as, engagement, retention and fundraising content for use on Woodgreen websites and channels.
• Increase the visibility and utility of Woodgreen's websites and digital channels through the production of high quality, highly targeted digital content that delivers an excellent user and supporter experience.
• Combine strong technical and analytical skills with a keen understanding of how to create impactful and engaging digital content.

As an experienced digital content creator with a strong understanding of SEO, content strategy and digital marketing you will be confident creating compelling copy for different audiences and channels, and comfortable using analytics and insight to make informed decisions. You will have the desire and ability to be self-driven. In this role you won’t just be responding to briefs, you will be responsible for determining the direction we should be taking with our content. In addition, you will bring experience of;

• Developing and implementing digital content and SEO strategies and campaigns, achieving desired targets and reporting on impact.
• Developing and delivering key messages to a variety of audiences through digital content.
• Planning and writing content that drives SEO and engagement.
• Creating content for websites, social and email
• Working with SEO tools and carrying out research to identify opportunities and map out effective content plans
• Writing and editing highly engaging advice, impact, fundraising and engagement copy across online channels, with demonstrable skills in being clear and concise and optimising for channel, audience and visibility
• Using Google Analytics, Data Studio and other tools to analyse and optimise content performance
• Managing multiple stakeholders, including external agency partners and internal campaign owners
• Innovation and developing opportunities for growth
• Using CMS systems

If you’re a creative, analytical and audience-focused digital content specialist who wants to help grow Woodgreen’s impact, we’d love to hear from you!

This is a full time 12 month fixed-term, hybrid role, working 37.5 hours per week. Our Head Office is based Godmanchester, Cambridgeshire and our successful candidate will be expected, on average, to work from our site once or twice a month. The starting salary for this position is £36,665 - £42,000 per annum, depending on experience. This is complemented by;

• 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Employee wellbeing package to include free access to Headspace
• Life assurance (4x salary)
• Enhanced parental leave (subject to qualifying period)
• Benefits hub – exclusive discounts on popular brands
• 25% discount in our charity shops

Please note that you will need to have existing Right to Work in the UK to apply for this opportunity as we are unable to provide visa sponsorship.

Woodgreen is committed to making our recruitment processes accessible to all and, as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team and we will do our best to put any reasonable adjustments in place.

Early application is encouraged as this position may close sooner than the stated deadline if a suitable candidate is found.

Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.