Digital Content Manager

Jimmy Choo; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jimmy Choo is seeking a Digital Content Manager to oversee the end‑to‑end E‑commerce studio production and drive content strategy across the website and regional campaigns.

You will collaborate with Brand and Ecom teams to plan, create and optimise content, manage photography budgets, and lead a small content team to deliver on seasonal launches and product storytelling.

Qualifications

• Extensive content production experience in ecommerce or luxury brand.
• Strong project management and organizational skills.
• Experience with HTML, CMS, CSS and email design.
• Proven ability to align brand storytelling with data-driven insights.
• Line management experience of content producers and co-coordinators.

Responsibilities

• Own end-to-end content planning and delivery across all customer-facing channels.
• Collaborate between studio and brand to develop leading content.
• Manage ecommerce photography budgets and approve invoices.
• Oversee workflow with the studio and creative agencies.
• Oversee content strategy for regional roll-out including homepage and site-wide updates.
• Collaborate on content learnings and CVR improvement.
• Track insights with GA and other analytics platforms.
• Ensure campaigns imagery is up to date across channels.
• Mentor the Content Assistant and Digital Copywriter.

Skills

Content production

Project management

Data analysis

Brand storytelling

Excel

CMS systems

Tools

Asana

Figma

Google Analytics

HTML/CSS

Email design tools

Job description

About Us:

Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. CEO Hannah Colman and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Capri Holdings Limited luxury fashion group.

Who You Are:

Digital Content Manager is responsible for overseeing the end-to-end E-commerce studio production as well as leading the planning, creation and optimisation of digital content across the website – working closely between Brand and Ecom.

This role is pivotal in shaping brand storytelling, driving customer engagement, and making data driven decisions on aligning business and creative objectives. Cross-collaboration around multiple stakeholders to bring plans together in timely manner around seasonal campaigns, product launches, and customer trends.

What You’ll Do:

• Own the end-to-end planning, creation and delivery of content across all customer-facing channels
• Responsible for working between the studio and brand team to develop leading content
• Manages ecommerce photography budgets, submission and approval of all photography invoices
• Oversee relationship and work-flow with the studio and creative agencies
• Oversee content strategy for regional roll-out including homepage, CRM and site-wide updates
• Collaborate closely with teams on content learnings and CVR improvement requirements
• Tracking and reporting insights through GA and / or other analytical platforms
• Making sure all channels are up to date with the latest campaign and marketing imagery
• Continually monitor competitor activity and relevant creative sources for inspirationManage workflow and career development of the Content Assistant and Digital Copywriter

Position Responsibilities:

• Site 360 content and copy plans
• Lead website content optimization
• Balance data with brand image
• Present strategies to stakeholders
• Own Photography budgets & vendor relations

KPI’S:

• Content engagement and insights
• Budget adherence

You’ll Need to Have:

• Highly organised with attention to detail across both creative and commercials needs
• Comfortable working in excel as well as digital native tools i.e. Asana, Figma, Google Analytics
• Proven content production experience within an E-Commerce environment or luxury brand
• Outstanding creative eye with the ability to demonstrate clear understanding of brand identity
• As well as a creative mind, the role requires the ability analyse and draw meaningful conclusions
• Working knowledge of HTML, CMS systems, CSS and email design
• Line management experience of content producers and co-coordinators essential

We’d Love to See:

• Strong project management and analytical skills preferable
• Excellent written and verbal communications skills
• Exceptional organisational skills
• Innovative problem solver and creatively-driven
• Good people management skills with the ability to multitask and motivate
• Strong, energetic character able to team lead and positively communicate strategic ideas and adapt to changing requirements effectively
• Generous annual leave
• Cross-brand discount
• Exclusive employee sales
• Pension and life insurance
• Employee assistance programme

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V