Digital Content Lead

Poolhall Recruitment Ltd; United Kingdom; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A dynamic PR and marketing agency, represented by Poolhall Recruitment Ltd, is seeking a Digital Content Lead. This role involves developing comprehensive content strategies to enhance digital presence and involves managing outreach for high-authority placements. The ideal candidate will have strong writing capabilities, SEO knowledge, and a background in digital PR.

Benefits

25 days holiday + your birthday off + bank holidays

Flexible hours, early finish on Fridays

Hybrid working options

Commission on new business

Training and professional development opportunities

Collaborative, friendly team culture

Qualifications

• Proven track record in link-building and outreach.
• Strong writing skills with a focus on digital PR.
• Client-facing experience with strong communication abilities.

Responsibilities

• Develop and execute content strategies across PR and SEO.
• Lead digital PR efforts, building backlinks for authoritative platforms.
• Collaborate on client campaigns and refine content strategies.

Skills

Writing skills

Digital PR

SEO

Content marketing

Link-building

Content outreach

Analytics

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Poolhall Recruitment is hiring on behalf of a dynamic PR and marketing agency seeking a Digital Content Lead to elevate their digital presence and campaign impact.

We're looking for a strategic thinker with strong writing skills and a passion for digital PR, SEO, and content marketing. You'll work closely with a talented PR team to develop integrated content strategies, drive online engagement, and secure high-authority digital placements.

Key Responsibilities:

• Develop and execute content strategies across PR, SEO, social, and outreach
• Create high-performing blogs, thought leadership, press releases, and multimedia content
• Lead digital PR efforts, building backlinks and securing coverage on authoritative platforms
• Use analytics to monitor performance and refine content strategies
• Collaborate on client campaigns, reporting, and digital growth opportunities
• Support and mentor junior team members on digital best practices

Requirements:

• Proven track record in link-building and content outreach
• Strong writing skills and proficiency with tools like Google Analytics, SEMrush, and Ahrefs
• Solid understanding of SEO and content performance metrics
• Confident communicator with client-facing experience

Bonus Skills:

• Experience with paid social campaigns (LinkedIn, Meta)
• Familiarity with CMS platforms (e.g., WordPress)
• Knowledge of influencer outreach tools

Perks:

• 25 days holiday + your birthday off + bank holidays
• Flexible hours, early finish on Fridays
• Hybrid working options
• Commission on new business
• Training and professional development opportunities
• Collaborative, friendly team culture

Please apply now below or contact Jay at Poolhall Recruitment. By applying for this role, you are agreeing to Poolhall Recruitment Ltd's Data Protection Policy which can be found on our website.