Digital Content & Graphic Designer

DESIGNER PARFUMS; Watford; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading global fragrance company is seeking a Graphic and Digital Content Designer to join their creative team in Watford. This role demands a strong expertise in digital design, including animation, video editing, and UX, focused on creating compelling content across multiple digital channels. The ideal candidate will have a proven track record of developing high-quality digital assets for beauty, fashion, or retail brands, and will thrive in a dynamic environment prioritizing innovation and a collaborative spirit.

Qualifications

• Minimum 5+ years of experience.
• Expert knowledge of digital design trends and UX/UI principles.
• Strong portfolio showcasing experience with fashion or beauty brands.

Responsibilities

• Craft digital assets including website banners, emails, and social media graphics.
• Produce engaging animations and videos to communicate brand messages.
• Collaborate with teams to optimize user experience and brand consistency.

Skills

Animation

Video Editing

Graphic Design

User Experience

Photography

Education

Bachelor’s degree in Graphic/Web Design

Tools

Adobe CC

Sketch

Figma

Canva

Job description

OVERVIEW

Designer Parfums is a fast growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 80 markets.

We are a family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led & lifestyle fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI & PLAYBOY and proud to be distributors for ARIANA GRANDE, AIGNER & GANT.

Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work where people feel free to be themselves. We believe in the power of being Ambitious, Agile and Approachable while meeting our business goals.

**Please note this role requires working in the office 4 days with 1 day working from home.**

JOB PURPOSE

As Graphic and Digital Content Designer, you will need to have a 360 approach across the digital spectrum and a strong expertise in digital design, user experience, animation, photography and video editing.

Keen to get involved across multiple digital-led projects across global channels, including brand campaigns, social media, website, and email marketing, while aligning with brand’s commercial objectives for retail and social.

Working within a cross-discipline creative team made up of creative, artworkers, motion designers, and be responsible for helping develop and realize best-in-class creative executions. At the start of an internal creative design & branding department, you would be a vital team member as we build. Love crafting images, coming up with a social tools idea, or editing a long-form assets.

KEY DUTIESAND RESPONSIBILITIES

Your experiences should have a mix of a few disciplines, from photo direction - to understanding and working against a narrative, to graphic design and moving image.

You can concept and execute your creative thinking, turning ideas into real world impact.

Creative Content Development:

• Graphic & Digital Design: Craft compelling and innovative digital assets, including website banners, mobile, email campaigns/template, social media graphics, online videos and animated deliverables, and e-commerce materials, ensuring alignment with guidelines and elevate brands.
• Animation & Video Editing (Still, video and gif): Produce engaging animations and videos that communicate key messages effectively.
• Collaborate closely with the e-commerce team to optimize UX/UI elements for the website, enhancing the customer journey.

Brand Consistency:

• Maintain brand consistency across all visual materials, act as a guardian of the digital brand identity, proposing innovative ideas to enhance its expression online.
• Work on sourcing imagery, photo editing, and assisting with photoshoots and filming.
• Follow brand guidelines and ensure assets are consistent across all platforms.

Trend Awareness & Innovation:

• Stay up to date with digital design trends and AI-powered tools to introduce new ideas and maintain brands to competitive edge by actively exploring new technologies.
• Research and analyse competitors to suggest improvements in digital creative strategies.
• Looking at the latest trends across creative, culture and technology. This ever-expanding knowledge, network and interest both inspires and drives your creative thinking.

Project Management:

• Work efficiently to manage multiple design projects simultaneously, meeting deadlines and maintaining attention to detail.
• Ability to deliver creative ideas with conviction to a range of stakeholders and the ability to manage several projects simultaneously and remain calm under pressure.
• Knowledge and experience in working with both creative and marketing teams.

REQUIREMENTS

• Min 5+ years of experience.
• Bachelor’s degree in Graphic/Web Design/Branding Communications/ Digital Media, or a related field.
• Focus on Digital & Web design, Photo direction (styling/set up is a plus), Animation(video) .
• Expert knowledge of content platform current best practices, technologies, and creative standards.
• Solid understanding of UX/UI principles and e-commerce best practices.
• Ecommerce solutions is a plus – CRM/Shopify experience is desirable.
• Strong technical skills and a solid understanding of digital project management for brands or creative agency background.
• Strong portfolio showcasing experience designing high-quality digital content for beauty, fashion and/or retail brands fashion, or luxury sectors.
• Both static and motion understanding, proficiency in Adobe CC mandatory (particularly Pr, Ae, Ps, Ind, Lr as needed).
• Knowledge of additional design tools such as Sketch, Figma or Canva is a plus.
• Solid experience with social media platform specifications (what content works and why), trends, and best practices for design.
• Experience leading photo and video production in collaboration with external agencies and guide them on the brand vision and step in when necessary.
• Excellent presentation skills.
• Strong organizational and teamwork skills, and ability to multi-task effectively.
• Passionate about digital innovation, explore new design trends, technologies & digital innovation.
• Interest in exploring AI-driven content.