Digital Content Executive - B2B

Michael Page; Warrington; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

A leading recruitment firm is seeking a Digital Content Executive in Warrington to manage digital channels and implement content strategies. The role involves creating engaging content across social media, tracking campaign performance, and collaborating with stakeholders. Offering a salary up to £38,000 and hybrid working arrangements with 25 days of annual leave plus bank holidays.

Benefits

Private Medical Cover

Annual leave of 25 days + bank holidays

Qualifications

• Minimum of 2 years' experience in a digital content role.
• B2B marketing experience is preferred.
• Ability to translate complex information for varied audiences.

Responsibilities

• Take ownership of all digital channels including social media.
• Create and execute a social media schedule.
• Track and report on campaign success and ROI.

Skills

Written communication

Copywriting

Digital marketing best practices

Social media management

Project management

Tools

CMS platforms

Job description

Overview

The Digital Content Executive - B2B role will be responsible for crafting and implementing content strategies. This permanent role offers hybrid working, with 3 days per week on-site.

Client Details

Our client is a market leading logistics and supply chain specialist based in Warrington. With over 100+ depots and a workforce of 10,000+ employees, they are looking for a digital content expert to join the team.

Responsibilities

• Take ownership of all digital channels, including social media, websites, and intranet.
• Create, plan, and execute a social media schedule across multiple platforms, including posts, stories, and live content.
• Develop and deliver digital campaigns that align with business objectives, collaborating with subject matter experts to strategically plan and schedule content.
• Produce eye-catching digital media content for LinkedIn, Facebook, Instagram, YouTube, Twitter, and other relevant platforms.
• Collaborate with internal stakeholders to gather news, updates, and success stories that highlight organisational achievements.
• Manage and update company websites through CMS, promoting services and culture to drive engagement and industry recognition.
• Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
• Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
• Suggest and implement new approaches to increase follower growth, engagement, and reach.
• Monitor and report on social media performance using recognised industry tools.

Profile

• Minimum of 2 years' experience in a similar digital content role.
• B2B marketing experience is preferred.
• Excellent written communication and copywriting skills.
• Ability to translate complex information into clear, engaging content for varied audiences.
• Strong understanding and hands-on experience across social media platforms, websites, and intranets.
• Knowledge of digital marketing best practices, including SEO, PPC, and paid digital strategies is advantageous.
• A keen interest in digital trends and new technologies.
• Experience managing multiple projects and campaigns simultaneously.
• Proficiency with CMS platforms.
• Creative thinker with strong problem-solving skills.
• Excellent interpersonal and stakeholder communication abilities.
• Strong organisational and administrative skills.

Job Offer

• A salary up to £38,000.
• Hybrid Working - 2 days per week WFH.
• Private Medical Cover.
• Annual leave of 25 days + bank holidays.