Digital Content Executive

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the UK is seeking a Digital Content Executive to manage content across their e-commerce site and B2B platform. The role involves enhancing user journeys, implementing SEO best practices, and coordinating with internal teams. Ideal candidates should possess basic content management experience and a solid understanding of SEO techniques, with a focus on delivering high-quality digital experiences.

Qualifications

• Basic experience in web content management tools like Shopify.
• Solid understanding of UI/UX principles.
• Experience with on-page SEO techniques for e-commerce.

Responsibilities

• Manage product listings and content updates on Shopify.
• Implement structured content strategies for better user experience.
• Conduct A/B testing to optimise product presentation.

Skills

Web content management

UI/UX principles

SEO techniques

Project management

Attention to detail

Design skills

Tools

Shopify

Google Analytics

Adobe Photoshop

Klaviyo

Job description

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Client:

AYMES | B-Corp

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

9

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

AYMES Digital Content Executive Job Description

Role Title: Digital Content Executive

Reports to: Digital Platform Manager

Role Type: Contractor

Job Description:

The skilled and proactive Digital Content Executive will manage content across both our

Shopify-powered e-commerce site and our content-rich B2B platform (s). You’ll work at

the heart of our digital operations, optimising user journeys, enhancing on-site

performance, and collaborating with internal teams to deliver impactful content and

seamless experiences

Key Responsibilities:

E-commerce Website & Content Management

• Manage product listings, descriptions, pricing updates, and promotions within

Shopify.

• Manage content updates, ensuring brand consistency and optimised UX across

• Implement structured content strategies to improve navigation, user experience,

and conversion rates.

• Maintain inventory accuracy and coordinate with teams to ensure product

availability.

• Develop and optimise landing pages for promotions, product launches, and

marketing campaigns.

• Enhance site structure and user journeys to drive engagement and online sales.

• Conduct A/B testing to optimise layouts, calls-to-action, and product

presentation.

SEO & Performance Optimisation

• Implement on-page SEO best practices, including keyword optimisation,

metadata, and image alt text.

• Work on technical SEO improvements, ensuring site speed, mobile-friendliness,

and proper indexing.

• Use Google Analytics, Shopify analytics, and SEO tools to monitor performance

and drive strategy

Digital Project & Agency Coordination

• Support on briefing external agencies

• Monitor sales performance, conversion rates, and user behaviour to identify

opportunities for improvement.

• Generate reports on content and e-commerce performance, providing datadriven

recommendations.

• Create tangible testing plans to test and optimise UX improvements.

Skills & Experience Required:

• Basic experience in web content management such as Squarespace and Shopify

and Klaviyo or a similar email marketing software.

• Solid understanding of UI/UX principles, with the ability to create landing pages

and website elements especially for CRO.

• Experience with SEO techniques for e-commerce websites, including on-page

SEO, keyword research, and content strategy.

• Excellent project management skills, with the ability to handle multiple projects

and deadlines simultaneously.

• Strong attention to detail, problem-solving skills, and ability to optimise content

for both search engines and users.

• Design skills using Adobe Photoshop and Illustrator to create and edit web

assets

Personal A+ributes:

• Highly organised and detail-oriented

• Ability to work independently and as part of a team

• High level of integrity and professionalism