Digital Content Executive

Mulberry England; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global lifestyle brand in London is seeking a digital content manager to oversee the daily operations of their website, manage content creation, and work closely with marketing teams. The role requires expertise in digital content management and strong collaboration skills. This position offers a hybrid work environment with three days in the office.

Qualifications

• Experience in managing digital content and ecommerce operations.
• Strong understanding of content performance analysis.
• Ability to collaborate with international teams.

Responsibilities

• Manage daily operations of Mulberry.com and its visual content.
• Create and update various content pages.
• Collaborate with internal marketing teams for content strategies.

Skills

Content management

Digital marketing

Ecommerce operations

Analytical skills

Job description

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception. In 2024, we proudly achieved B Corp Certification, reflecting our commitment to social and environmental responsibility.

Today, we are a global brand, but our values remain the same; we are dedicated to improving our impact on people and the planet. If these values resonate with you, we invite you to join our team.

The Role:

• Creation, publishing, and maintenance of all Mulberry.com homepages and landing pages with regional variations as applicable.
• Assisting the Content Manager in managing visual content for Mulberry's online presence to maximize sales, customized by country/region/customer where applicable.
• Managing ecommerce product page imagery, including uploading and review.
• Building and publishing digital store and Mulberry World brand storytelling content.
• Supporting the Content Manager to ensure a consistent, on-brand digital experience aligned with strategic business needs.
• Working in a hybrid environment, with 3 days in the office.

Duties & Responsibilities:

• Managing Mulberry.com daily operations, including briefing the Image Team for content assets and maintaining site navigation for campaigns and trade timings.
• Creating and updating content pages such as Customer Services, About Mulberry, Made To Last, and Terms & Conditions.
• Building and applying editorial modules on PDPs to support customer journey and brand storytelling.
• Maintaining the Mulberry World journal area with seasonal content and brand stories.
• Managing store locator information, updating hours and departments.

Supporting the Content Manager:

• Executing the global digital visual strategy.
• Rolling out regional visual strategies for homepages, landing pages, and banners in coordination with marketing calendars.
• Ensuring homepage plans support commercial goals.
• Analyzing content performance for insights and recommendations.
• Collaborating with Digital Marketing Teams and attending creative meetings for key marketing events.
• Communicating with international Regional Teams to accommodate variations and priorities.

Management of Product Ecommerce Imagery:

• Ensuring new season product images are correctly coded and uploaded, identifying additional photography needs.
• Managing product imagery requests and tracking outstanding shoots.
• Working with the Digital Trading, Buying & Merchandising, and Brand Image Teams to coordinate product content and imagery readiness.
• Supporting the Photo Studio with tracking and ensuring all new products have complete online content for all territories.

Other Activities:

• Enhancing web journey and user experience understanding and improvements.
• Analyzing customer travel paths and proposing presentation strategies.
• Managing or assisting with ad-hoc digital projects.

Mulberry is an equal opportunities employer committed to hiring and developing the best talent. We welcome applicants and are happy to accommodate any adjustments needed during the application or interview process. Please contact us at [e-mail].