Digital Content Executive

JR United Kingdom; Kingston upon Hull; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company is seeking a Digital Content Executive in Kingston upon Hull to manage their e-commerce and B2B platforms. The role requires expertise in web content management, SEO, and excellent project management skills. You will work with internal teams to enhance user experience and drive sales through effective content strategies. Experience with Shopify and design tools like Photoshop is essential for success in this role.

Qualifications

• Basic experience with Squarespace, Shopify, or similar.
• Experience with SEO for e-commerce websites.
• Strong project management skills required.

Responsibilities

• Manage product listings and content across the Shopify site.
• Implement SEO strategies and monitor analytics.
• Coordinate with external agencies for digital projects.

Skills

Web content management

UI/UX principles

SEO techniques

Project management

Attention to detail

Design skills

Tools

Shopify

Adobe Photoshop

Adobe Illustrator

Google Analytics

Job description

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Digital Content Executive, Kingston upon Hull, East Yorkshire

Client: AYMES | B-Corp

Location: Kingston upon Hull, East Yorkshire, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

9

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

Role Title: Digital Content Executive

Reports to: Digital Platform Manager

Role Type: Contractor

The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.

Key Responsibilities:

• E-commerce Website & Content Management:
• Manage product listings, descriptions, pricing updates, and promotions within Shopify.
• Manage content updates, ensuring brand consistency and optimised UX across platforms.
• Implement structured content strategies to improve navigation, user experience, and conversion rates.
• Maintain inventory accuracy and coordinate with teams to ensure product availability.
• Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
• Enhance site structure and user journeys to drive engagement and online sales.
• Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
• SEO & Performance Optimisation:
• Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
• Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
• Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
• Digital Project & Agency Coordination:
• Support on briefing external agencies.
• Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
• Generate reports on content and e-commerce performance, providing data-driven recommendations.
• Create tangible testing plans to test and optimise UX improvements.

Skills & Experience Required:

• Basic experience in web content management such as Squarespace, Shopify, and Klaviyo or similar email marketing software.
• Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
• Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
• Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
• Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
• Design skills using Adobe Photoshop and Illustrator to create and edit web assets.

Personal Attributes:

• Highly organised and detail-oriented.
• Ability to work independently and as part of a team.
• High level of integrity and professionalism.