Digital Content Editor

Primark; Reading; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a strategic Digital Content Editor to join their dynamic team. This role merges creativity with commercial awareness, focusing on crafting trend-driven content that enhances brand visibility and drives customer engagement. You will be instrumental in developing SEO-optimized articles and collaborating with various teams to ensure consistency in tone and style. With a strong emphasis on well-being and professional growth, this opportunity offers a supportive environment where your contributions will shape the company's impact in the fashion sector. If you're passionate about content creation and eager to make a difference, this role is perfect for you.

Benefits

27 days of leave plus bank holidays

Flexible working hours

Subsidized cafeteria

Discounts with local partners

Qualifications

• 3–5 years' experience in digital content writing/editing, preferably in fashion or lifestyle.
• Strong understanding of SEO and proven ability to create high-ranking content.

Responsibilities

• Create quick-turnaround editorial content aligned with fashion trends.
• Monitor and report on content performance, using insights for future content planning.

Skills

Digital Content Writing/Editing

SEO Optimization

Trend Spotting

Editorial Feedback

Digital Analytics

Job description

Join to apply for the Digital Content Editor role at Primark.

We’re looking for a trend-driven and strategic Digital Content Editor to join the Digital Editorial team at Primark. Working in a fast-paced environment, you'll create reactive fashion content that supports our trading strategy and strengthens our position in the fashion space — both online and on the high street.

This role combines creativity with commercial awareness. You’ll create on-brand, trend-led content that responds to current fashion trends and develop SEO-optimized editorial to drive organic traffic and support customer acquisition goals.

What You’ll Get

The work you do shapes our impact. We focus on providing a culture that helps you reach your potential and prioritize your wellbeing. Our benefits include:

• 27 days of leave, plus bank holidays, with an option to buy 5 more days.
• Flexible working, early Friday finish options, and a subsidized cafeteria.
• Primark Perks – discounts with local partners.

What You’ll Do

• Create quick-turnaround editorial content aligned with fashion trends and key trading moments.
• Focus on Click + Collect content to boost conversion rates, and track content performance with analytics support.
• Use insight tools and competitor analysis to identify reactive content opportunities that increase engagement and sales.
• Write and optimize SEO-led articles to enhance Primark’s ranking for high-value non-branded search terms.
• Contribute to the Click + Collect content strategy, creating content that drives conversions.
• Monitor and report on content performance, using insights for future content planning.
• Collaborate with digital trading and product teams on launches, seasonal focuses, and collection drops.
• Partner with the SEO team to refine keyword strategies and incorporate SEO content into the editorial calendar.
• Support editorial planning and pitch new article formats and seasonal features.
• Mentor junior writers to ensure consistent tone and quality.
• Coordinate with international teams to align on cultural moments and campaigns.
• Maintain consistency in tone, style, and visual storytelling across platforms, working with Brand and Marketing teams.

What You’ll Bring

• 3–5 years' experience in digital content writing/editing, preferably in fashion or lifestyle.
• Strong understanding of SEO and proven ability to create high-ranking content.
• Excellent editorial instincts and trend-spotting skills.
• Engaging writing style aligned with Primark’s brand tone and customer preferences.
• Basic digital analytics knowledge.
• Collaborative and flexible approach, comfortable working independently or in teams.
• Strong organizational skills and attention to detail.
• Proactive mindset, eager to pitch ideas and use data creatively.
• Ability to give editorial feedback and mentor junior staff.

We encourage candidates who meet most criteria to apply, as you may be suitable for this or other roles. Our recruitment team will evaluate where your skills fit best.

If you need reasonable adjustments during the recruitment process, please contact your talent acquisition specialist.

All employment offers are subject to background checks, including right to work, references, education, and possibly criminal and financial checks.