Digital Content Director (UK)

Green Park Content; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading content agency seeks a Digital Content Director to oversee content excellence for a luxury brand in diamonds and jewellery. Candidates should have 5+ years of experience in content strategy and a strong background in editorial leadership. This role involves refining content to resonate with a sophisticated audience, managing editorial processes, and ensuring adherence to SEO performance. The successful candidate will collaborate with various teams to uphold the brand's legacy and drive results.

Benefits

25 days holidays + bank holidays

Monthly entertainment subscription

Private pension and healthcare insurance

Access to wellness initiatives

Social events throughout the year

Qualifications

• 5+ years' experience leading high-performing content teams.
• Fluent in omnichannel content planning and strategy.
• Deep familiarity with diamonds and fine jewellery.

Responsibilities

• Oversee content projects across web and social, ensuring smooth delivery.
• Establish and refine digital content strategies and reporting structures.
• Lead content teams and maintain editorial excellence.

Skills

SEO strategy

team leadership

content strategy

storytelling

collaboration

Job description

Candidates must be based in the UK or South Africa.

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency.Our Purposeis to help brands create meaningful connections that impact people’s lives through performance-driven contentfor search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As Digital Content Director, you will play a vital editorial role in refining and polishing content for an international diamond and jewellery brand. You will support the content team by ensuring all copy meets the highest standards of clarity, accuracy, tone and SEO performance, and help shape the editorial direction of the brand through mentorship, insight and excellence.

This role demands deep familiarity with the world of diamonds and fine jewellery—understanding the terminology, craftsmanship, and luxury storytelling required to elevate content for a sophisticated, global audience, particularly in the US. You will act as a guardian of editorial excellence, ensuring every piece reflects the brand’s authority, elegance and heritage.

What you’ll do

• Oversee content projects across web and social from end-to-end, set up to always on or completion to ensure smooth delivery and content excellence is maintained.
• Work to establish operations for content projects, including RACIs, team structure, processes and workflows.
• Establish and refine digital content strategies across platforms including web and social according to the needs of the client, liaising with SEO and social media teams.
• Ensure that there is a clear reporting structure for editorial successes each month.
• Review & maintain processes of content creation on a regular basis.
• Work with the Content Strategist on the development and revision of content strategies for each new/existing content project
• Lead on digital publishing insights gathering (search, social, market, consumer) to inform the direction of our content creation formats & internal service offering.
• Setting and monitoring editorial TOV for our clients, where required.
• Working with the Content Strategist and Head of Content on new business delivery, providing written copy and informing editorial best practices & TOV.
• Participating in ideation sessions for content creation, where required.
• Interviewing for senior editorial resources for our content teams.
• Setting and monitoring best practices for our content projects.
• Leading content teams of different disciplines including editorial and social and guiding them on what good looks like from a performance and quality point of view.
• Delivering the highest quality content, based on performance analytics to the client each month.
• Supporting the planning, creation, scheduling, and reporting of editorial content production.
• Work with the wider content department leads (strategy, editorial, Digital PR) on creating efficient WoW to deliver content excellence.

About you

• You bring 5+ years’ experience leading and developing high-performing content teams, with a collaborative, mentoring style and a focus on delivery at pace.
• You have deep editorial and social media expertise, with a proven ability to shape storytelling across platforms - from social to website, and CRM.
• You’re fluent in omnichannel content planning and strategy, and understand how to activate narratives cohesively across platforms.
• You have a strong grasp of SEO strategy and performance content, using data to inform content creation and drive measurable results.
• You’ve worked across a range of sectors—including food and drink, health and wellbeing, pharmaceuticals and luxury—and know how to adapt tone, compliance, and storytelling to each audience.
• Collaborative, detail-focused, and proactive
• Global awareness, especially of US, UK and EU markets
• You live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance!)
• A monthly entertainment subscription paid by the company ( Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives ( OnTheSpot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Referral Bonus Scheme.
• Social Events– Join us for our major annual social events: Spring, Summer,Halloweenand Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternityleave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.

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Created on 16/07/2025 by TN United Kingdom