Digital Content Designer

M&G; City of Edinburgh; On-site; GBP 30,000 - 45,000; Full time

Job summary

M&G is seeking a Digital Content Designer to own and define digital content standards across various channels. The role involves developing website information architecture, managing content standards, and collaborating with teams to enhance digital experiences. Ideal candidates will have strong communication skills and experience with usability and accessibility frameworks.

Qualifications

• Excellent verbal and written communication skills.
• Experience in usability and accessibility frameworks.
• Ability to work collaboratively in a cross-functional team.

Responsibilities

• Develop and maintain website information architecture.
• Manage the website taxonomy including sitemap.
• Collaborate across digital channel teams to promote content standards.

Skills

Communication

Usability

Accessibility

Collaboration

Tools

Content Management Systems

Digital Mapping Tools

Job description

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role: Digital Content Designer

As a Digital Content Designer, you will be responsible for owning and defining digital content standards across all digital experience channels. You will create, maintain and optimise digital content standards that meet a range of guidelines associated with usability, accessibility and engagement. In addition you will be responsible for website information architecture and taxonomy, including maintenance of standards. You will collaborate with UX and Design, along with channel execution to ensure digital content standards are applied to optimise digital content standards.

Key Responsibilities:

• Develop and maintain website information architecture
• Develop and maintain digital content standards that are referenced by content developers and copywriters
• Manage the website taxonomy including sitemap
• Manage the website meta-data standards for document and image asset management
• Develop content guidelines through collaboration for digital channel formats including web, mobile-web, e-mail, social posts
• Develop content in support of prototype development and user testing
• Collaborate across digital channel teams, marketing communications and customer communications teams to promote digital content standards
• Manage and own key policy content (accessibility, privacy, website T&C’s)
• Develop content guidelines for accessibility best-practices and maintain content accessibility standards
• Communicate content standards, frameworks and guidelines to teams and stakeholders

Key Skills and Experience:

• Excellent verbal and written communication skills
• Proficiency in content management systems and digital mapping tools
• Experience in usability and accessibility frameworks
• Experience in developing standards, guidelines and policy materials
• Ability to work collaboratively in a cross-functional team environment

Attributes:

• Creative and innovative thinker to problem solve
• Highly detail-oriented with strong organisational skills
• Ability to work independently and as part of a team

Work Level: Experienced Colleague

Recruiter: Phoebe Ewers

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader , and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: [e-mail]

About the company

M&G plc is a global investment manager headquartered in London, England.

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