Digital Content Creator & Strategist

Total Cards; Newton Aycliffe; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading trading card retailer in the UK seeks a creative Digital Content Creator & Strategist to make impactful visual and written content. The ideal candidate will have experience in producing short-form videos and engaging graphics, as well as a strong understanding of social media trends. This full-time, permanent role offers a competitive salary and the opportunity to grow in a collaborative environment.

Benefits

Competitive salary

Staff Discount

Career Development

Gaming Sessions

Training Opportunities

Qualifications

• Proven experience in content creation with a strong portfolio.
• Skilled in video editing tools and graphic design.
• Understanding of content performance metrics.

Responsibilities

• Develop engaging video content for various platforms.
• Track performance and adapt strategies based on insights.
• Design graphics and written content that resonate with audiences.

Skills

Video content creation

Social media engagement

Graphic design

Copywriting

Content strategy

Tools

Adobe Premiere Pro

Canva

Adobe Photoshop

Job description

Overview

Total Cards is a dynamic and fast-growing company dedicated to providing exciting and engaging experiences for our community in the Trading Card and Hobby Gaming industry. We create trend-driven, visually impactful content that connects with audiences and builds a strong online community. We are looking for a dynamic and creative Digital Content Creator & Strategist to develop standout short-form videos, eye-catching graphics, and compelling written content that showcases the best of the TCG industry across major platforms.

Responsibilities

• Develop original, on-brand short-form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement.
• Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible.
• Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos.
• Handle end-to-end video production: filming, editing, captions, sound design, visual effects, and publishing.
• Respond to comments, build community rapport, and monitor what’s working (and what’s not).
• Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging.
• Work closely with other teams to align content and campaign goals.
• Track performance, analyze insights, and continuously improve content output and reach.
• Ensure all content aligns with Total Cards visual identity and brand tone.
• Design visually appealing graphics, banners, and imagery for use across social media platforms and the Total Cards website.
• Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events.
• Work with the marketing team to translate campaign ideas into high-impact visual assets.
• Repurpose existing content and graphics to fit various formats (e.g., Instagram Stories, Reels covers, YouTube thumbnails).
• Ensure brand consistency across all designs, maintaining Total Cards tone, style, and identity.
• Curate and publish written blog content that aligns with marketing campaigns, supports SEO efforts, and engages our target audience.

Personal Attributes

• Comfortable and confident both in front of and behind the camera.
• Strong knowledge/understanding of TCGs (Pokémon, Magic: The Gathering & Yu-Gi-Oh).
• Can think like a content creator, act like a marketer, and shoot like a pro.
• Creative eye for storytelling, humor, pacing, and visuals.
• Love social media and know what makes content shareable and scroll-stopping.
• Up-to-date with TikTok and Instagram algorithms, best posting practices, and viral formats.
• Organised, deadline-driven, and able to juggle multiple pieces of content at once.
• Thrive in a fast-paced, collaborative environment.
• Strong visual eye and attention to detail.
• Creative thinker with the ability to take initiative and pitch visual ideas.
• Comfortable working independently on design tasks, while also open to feedback and collaboration.
• Organised and consistent, able to manage multiple graphics projects alongside video and content creation.
• Passionate about design trends, social aesthetics, and continually improving your visual craft.

Working Hours

37.5 hours per week - Monday to Friday, 9am to 5pm.

Experience

• Proven experience in content creation (personal or professional), with a strong portfolio or TikTok/Instagram page desired.
• Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
• Strong copywriting skills for captions, hooks, and CTAs.
• Understanding of content performance metrics and how to use them to improve results.
• Ability to self-direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a major plus.
• Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work.
• Experience creating digital assets for social media platforms (Instagram, TikTok, Facebook, etc.) and web use (eCommerce banners, product showcases, etc.).
• Ability to work with brand guidelines and apply them across various media.
• Understanding of visual hierarchy, layout design, typography, and image editing best practices.
• Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.).
• Strong writing and editing skills with experience (or keen interest) in creating blog or long-form content for digital platforms.
• Candidates with a strong understanding of SEO and the ability to demonstrate how their content drives traffic and engagement are highly valued.

Employee Benefits

• Competitive Salary: We offer a competitive salary package that reflects your skills and experience, with a 3-month probationary period. Bonuses available based on performance.
• Staff Discount: Discount on our vast range of products.
• Career Development: Opportunities for professional growth and career advancement.
• Positive Work Environment: A supportive and inclusive workplace where your contributions are valued.
• Gaming Sessions: Access to a Gaming Centre for colleagues to hang out and play games.
• Training Opportunities: Continuous learning with access to various training resources.
• Employee Recognition: Regular recognition programs to celebrate achievements.

Why Join Us

At Total Cards, we value innovation, collaboration, and excellence. We offer a supportive work environment, opportunities for professional growth, and a comprehensive benefits package. We are approaching our 10th anniversary in 2026, and have grown into one of the most recognized Pokémon hobby retailers in the UK.

How to Apply

Interested candidates should submit their CV and a cover letter detailing qualifications and experience. Applications without a cover letter may not be considered.

Total Cards is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types

Full-time, Permanent

Application Question(s)

• How many years have you been involved in the TCG hobby (player or collector)?
• Which Trading Card Games are you most familiar with (playing or collecting)?
• What experience do you have creating and managing content for social media platforms?
• This role is in-house at our Newton Aycliffe warehouse. Are you able to work on-site full time?
• Have you attached a cover letter with your application?

Work Location: In person

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