Digital Content Creator

InterContinental Hotels Group; Street; On-site; GBP 25,000 - 45,000; Full time

Job description

Hotel: Doha Beach & Spa (DOHHA), Street 900, Bldg. No. 25, Zone 61, Al Dafna, West Bay, PO Box 6822, Doha, State of Qatar

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental brand.

Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.

If you'd like to embrace a wider world of experiences and opportunities, we'd like to welcome you to the world's most international luxury hotel brand.

Located on Doha's longest private beach and nestled in landscaped gardens, the InterContinental Doha Beach & Spa features 12 restaurants, a range of recreational facilities, a free-form swimming pool, and the world-class Spa InterContinental.

Situated in an exclusive location, minutes from downtown Doha and major government and corporate offices and within minutes to the Doha Exhibition and Convention Centre, City Center Mall, and Doha Golf Club, our properties offer distinctive surroundings which will forever redefine luxury.

Your Day to Day

As the Digital Content Creator, you will be responsible for developing and implementing innovative social media strategies to engage our audience effectively. You will create compelling content and thrive in a dynamic and fast-paced environment. Your main responsibilities will include but are not limited to:

• Generate original content, including capturing photography and videography, reels, daily live Instagram stories, writing copies, and performing graphic design and creative functions (e.g. simple video editing, creation of gifs, etc.)
• Write, produce, and manage all imagery, videos, and content on social and digital channels that supports overall digital strategy and specific online marketing initiatives.
• Support social media strategies for the hotel and various channels and manage day-to-day social media activities on Facebook, X, TikTok, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, and/or other social channels
• Create monthly content calendars based on those strategies and manage the scheduling of content, troubleshooting, and publishing to all social media channels
• Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
• Measure progress, interpret results, and report on social media KPIs. Create amplification plans for content with brand and regional teams
• Use social media listening tools to identify trends, surprise and delight guests, engage with guests, and perform service recovery.
• Develop and source unique hotel and destination content (posts, photos, videos, infographics); source and leverage quality User Generated Content in social amplification efforts and ensure usage rights for all materials.
• Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards.
• Perform social media canvasing to create sales lead generation for outlets.
• Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures.
• Work with managers of different departments (F&B, Spa, Bay Club) to capture creative and compelling content.
• Stay up-to-date on industry and platform trends and best practices.
• Support execution and fulfillment of projects as outlined on marketing communications plans.
• Assist with other assignments by PR & Marketing Manager.

What We Need From You

Ideally, you'll have some or all of the following competencies and experience we're looking for:

• Creativity and passion for photography and videography, who possesses a keen eye for detail and a knack for storytelling.
• Proficiency in Canva, Adobe Creative Suite, as well as other video editing apps and software required.
• Proficiency in platforms such as Hootsuite, Meta Business Manager, and others.
• Fluent in Written and Spoken English. Arabic is a plus.
• Ability to work in a fast-paced environment.

What We Offer

We’ll reward all your hard work with a competitive salary and benefits.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.careers.ihg.com to find out more about us.

So go on - show us how your passion and personality are the perfect fit to deliver memorable experiences to our guests.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.