Digital Content Creator

Global Fund for Children; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading organization in the mission to empower young people as a Digital Content Creator. In this role, you will craft engaging content across various social media platforms, manage relationships with influencers, and contribute to impactful marketing strategies. Your creativity and analytical skills will help increase awareness and drive engagement for Global Fund for Children's vital work.

Qualifications

• Strong knowledge of social media trends and passion for creating engaging content.
• Significant proven experience of managing social media channels to achieve goals.
• Excellent communicator, both written and oral.

Responsibilities

• Create high quality, engaging content for social media platforms.
• Support the execution of an integrated strategy for social media channels.
• Analyze performance and results to inform future priorities.

Skills

Social media management

Content creation

Storytelling

Analytical skills

Creativity

Job description

Digital Content Creator

Join us in our mission to power the potential of young people

Global Fund for Children (GFC) works to build a world where all children and youth are safe, strong, and valued.Since 1994, we have supported more than 1,000 local partners to reach more than 11 million children, and we’re working with new organizations all the time. With unique missions and culturally relevant approaches, GFC partners fiercely pursue our shared vision: securing a safe, vibrant, and equitable future for all children and young people.

You will join a multinational team of caring and committed individuals who believe in investing in bold ideas to help our local partners deepen their impact and advocate for children’s rights. We value courage, excellence, learning, partnership, and inclusion, as well as kindness and passion. Our partners’ visions for change inspire all we do. Feedback and learning inspire us to constantly improve, and we strive to be youth centered.

Role Overview

This is an exciting opportunity to be part of a team that values creativity and impact and where your work directly contributes to powering the potential of children and young people.

This role contributes to the delivery of the key objectives of the Marketing and Communications team:

• To increase awareness of Global Fund for Children’s work (the number of people who ‘see’ and ‘think’ about our work).

• To increase the number of opted-in email subscribers.

• To convert supporters from people who ‘do’ (follow us on social media, sign up to the mailing list) to people who ‘care’ (fundraise, donate, take an action, share and create user-generated content).

You will be responsible for creating high quality, engaging and original content for various channels, including reels, carousels and posts for Instagram, Facebook and LinkedIn. You will be keen to develop and establish new communities on other channels as the social media landscape changes. Translating the work of our grassroots partners and GFC staff into powerful social media narratives, you will produce content that is aligned with our mission and ensure that we are maximising the potential of our digital channels to grow our supporter base and build a growing global movement.

You will collaborate with graphic designers, videographers, various digital agencies and colleagues around the world on a daily basis in undertaking your role coordinating campaigns and our daily social media schedule.

You should have a passion for staying up to date with industry trends and innovations, a track record of creating content aligned with cultural moments and a knowledge of how popular culture can drive social change. You will be skilled in producing viral content and driving actions and donations through social media.

To that end, you will also play a role in building relationships with our growing network of Global Ambassadors who use their networks and influence to raise the profile of our work and inspire their communities to take action. You will also provide support in managing relationships with our Global Ambassadors and other key influencers to maximise content opportunities and community building.

You will be focused on results and data. You will understand our key audiences and community building objectives and play a key role in growing the brand and profile of GFC and GFC leaders. You will be focused on analysing the performance and results of your work in order to inform future priorities. You will work with the team to generate and report back against our monthly KPIs.

If you are bursting with new ideas, care about supporting grassroots partners all over the world to power the potential of children and young people and have a passion for using popular culture and trends to drive social changes, we’d love to hear from you!

You don’t need to have experience working in social media in the charity sector, but you do need to have demonstrable skills in creating engaging content, growing followers, working collaboratively and converting engagement to donations and actions.

Position Responsibilities

Social Media Management and Digital Content Creation

• Support the execution of an integrated strategy for our social media channels including leading on content planning and creation, posting and analysis.

• Staying on top of trends and learning from analytics to create compelling and engaging content that meets agreed KPIs.

• Develop and produce high-quality multimedia content for various platforms, including social media, websites and email campaigns.

• Edit raw footage into finished videos using industry-standard software, ensuring alignment with brand guidelines.

• Support on digital ads delivery.

• Support in managing relationships with digital agencies.

• Support other teams across GFC to use social media as a method to engage and communicate with key audiences and stakeholders.

• Work with colleagues on managing third party specialists (freelancer or agency) to maximise our website maintenance and development, digital projects, paid advertising to ensure good return on investment and that objectives are met on time and on budget.

Email Marketing

• Act as social media content lead for major campaigns and fundraising activities

• Recommend and execute social media strategies to achieve fundraising and campaign objectives and KPIs.

• Support the delivery of the Marketing and Communications team email marketing programme to meet agreed open and click-through rate KPIs.

• Support the team to build, design and send acquisition and retention emails using the email distribution system (Pardot).

• Support the review and analysis of email marketing results, report and evaluate overall and specific campaign success.

Global Ambassador and Influencer outreach and support

• Lead on delivering the Global Ambassador engagement strategy and influencer engagement activities.

• Support the cultivation of existing and new influencers and Global Ambassadors. Work across teams to coordinate asks/outreach and ensure relationship managers are briefed and supported to deliver cultivation plans.

• Work with colleagues across the organisation to identify new potential celebrity supporters and influencers, develop one-pagers and coordinate sign-off process and develop recruitment plans to bring them on board.

Project management

• Lead and co-lead specific digital campaigns and projects throughout the year.

• Manage and catalogue digital assets (photos, case studies and videos) and upload them to digital asset management system.

• Along with your colleagues, make sure that ‘Safer Communication’ and safeguarding are at the heart of all our asset collection and creation. Undertake your work in line with the safeguarding policy and best practice for marketing and communications work.

• Undertake any other duties appropriate to the post as required by your line manager.

About You

Essential experience and skills

• A strong knowledge of social media trends and passion for creating engaging content.
• Significant proven experience of managing social media channels to achieve goals and objectives.
• Strong understanding of storytelling, pacing, and visual aesthetics.
• Passion for digital communications and social media platforms, up to date on the newest trends and excited about finding new creative ways of communicating.
• Calm under pressure.
• Creative and entrepreneurial, identifies and maximises opportunities
• Excellent communicator, written and oral
• Accountable team player, who can work across a multi-disciplinary team
• Analytical mind, constantly seeking to improve results and achieve goals
• Flexible and willing to learn
• Motivated to build and nurture positive professional relationships

Desirable experience and skills

• Knowledge of SEO best practices and how they apply to video content.
• Understanding of social media algorithms and best practices for content distribution.
• Experience of project management
• Some knowledge of/experience of setting up digital ads
• Experience of working in a hybrid setting across a variety of time-zones
• Working with a development/fundraising team to deliver financial goals or partnership deliverables
• A passion for the work of Global Fund for Children and the power and potential of children and young people.

How do I apply?

In line with our values of courage, passion and inclusion, to apply for this role, please share your thoughts on the following three questions, along with your CV through the following link: https://global-fund-for-children.breezy.hr/p/d5029304d5d0

Please pay particular attention to the word limit for each answer.

1. What excites you most about this role and how is it directly connected to your skills and experience (500 WORDS max)
2. Describe a piece of digital content you have created that you are most proud of. Please tell us why and what did it achieve? (500 WORDS max)
3. What experience of safeguarding and safer communications would you bring to this role as it relates specifically to digital content creation and the execution of digital strategies? (500 WORDS max)

The deadline for applications is Tuesday 27th May 9am UK Time.

The first and second round interviews will be held during the first 3 weeks of June.