Digital Content and UI Designer

LV=; Bournemouth; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the insurance sector is seeking a Digital Content & UI Designer to enhance user experience across digital channels. The ideal candidate will leverage their content design expertise and UI design skills to create engaging digital experiences. This role emphasizes collaboration within a dynamic team to ensure clarity and usability in digital content and user interfaces.

Benefits

26 days' holiday

Annual bonus scheme

Flexible benefits including private medical insurance

Competitive pension scheme

Employee Assistance Programme

Virtual GP service

Qualifications

• Strong experience in digital content or content design, ideally with UI exposure.
• Working knowledge of UI design tools and basic wireframing practices.
• Understanding UX principles, content hierarchy, and accessibility.

Responsibilities

• Building and structuring content using CMS tools.
• Translating content into visually compelling experiences with design components.
• Collaborating with UX team to design new journeys and improve existing ones.

Skills

Content Design

UI Design

Collaboration

SEO

User-Centered Design

Tools

Figma

Sitecore

Adobe Experience Manager

WordPress

Adobe XD

Job description

About The Role

We have a brilliant opportunity for a creative, versatile and detail-oriented Digital Content & UI Designer to join our Digital Experience team at LV=.

This role combines strong content design capabilities with foundational UI design skills to deliver high-performing digital experiences.

You’ll be responsible for shaping and delivering content that is not only clear and user-focused, but also visually structured to support seamless, intuitive journeys.

This is an ideal role for someone who blends editorial rigour with a strong eye for design —you’ll competently write and structure content, then bring that content to life within user interfaces.

Key Responsibilities

• Building, shaping and structuring content using our CMS tools (UX and SEO).
• Translating content into visually compelling digital experiences, using reusable design components within Figma and/or our CMS.
• Working with existing templates and suggesting visual enhancements to improve user journeys where appropriate.
• Ensuring consistency in tone, formatting, responsive design, and accessibility standards.
• Writing and editing clear, concise web content, calls to action, and page-level messaging.
• Collaborating with the Senior Manager and UX team to design and develop content for new or optimised journeys.
• Applying UI principles to design layout mock-ups and wireframes to enhance readability and engagement, and ensuring all content and UI outputs align to brand guidelines.
• Partnering with SEOand performance teams to interpret insights and improve both content and visual performance.
• Helping test and iterate designs (A/B or qualitative feedback) to improve clarity, usability, and conversion.
• Monitoring design consistency across the site, ensuring components are used appropriately.
• Ensuring that all published content and UI components meet internal governance standards.
• Checking page-level design for accessibility, responsive behaviour, and visual integrity.
• Working closely with UX researchers, developers, and other designers to shape joined-up experiences.
• Participating in sprint planning, stand-ups, design reviews, and stakeholder workshops.
• Supporting UI improvements across projects, landing pages, and campaign journeys.

About You

Our ideal candidate will…

• Have strong experience in a digital content or content design role, ideally with exposure to UI or web design
• Be a proficient user of content management systems (e.g., Sitecore, Adobe Experience Manager, WordPress).
• Have working knowledge of UI design tools (e.g., Figma, Adobe XD) and basic layout or wireframing practices.
• Understand UX principles, content hierarchy, and accessibility.
• Effectively be able to create or shape web content that is clear, user-focused and conversion-focused
• Successfully be able to design/adapt web layouts and components within design systems.
• Have basic knowledge of SEO and web performance metrics
• Be organised, approachable and collaborative, with a flexible, solution-oriented mindset.
• Balance creative thinking with structured delivery in a fast-paced digital team.

Rewards & Benefits

This role is a Band B in the LV= Structure.
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:

• 26 days' holiday – increasing after two years of service to 28 days
• The opportunity to buy or sell up to five days of holiday
• An annual bonus scheme based on company and personal performance
• Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
• Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
• Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
• Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
• Employee Assistance Programme (EAP) service for support when you need it
• Virtual GP service
• Shared parental leave
• Up to 20% discount on our life products for you and your immediate family.

About Us

Here at LV= Life and Pensions we love to hear from great people, so don’t forget to connect with us on social media.
We’re proudly an equal-opportunity employer and we highly value diversity and inclusivity.
We don’t discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We’re also open to conversations about flexible working as part of your application - if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.

If you are offered this role as an internal secondment, please note your base band benefits will not change during the secondment.